Yardzen

Product Marketing Manager

Remote

Full Time

#Marketing

#Market Research

#Data Analysis

#Testing

#Communication Skills

#WordPress

Yardzen is looking for a Product Marketing Manager

Full Time Senior Remote Marketing Market Research Data Analysis Testing Communication Skills WordPress English Medical insurance Dental insurance Vision insurance Wellness programs Remote work

At Yardzen, we believe people are at their best when they’re outside.

We have a simple promise: help people envision the outdoor spaces of their dreams, all online, and then match them with the right local contractors to bring their design to life. Since our launch in 2018, we’ve helped tens of thousands of homeowners achieve their dream yards, make environmentally responsible decisions, boost their property values and get more out of their outdoor spaces.

We are disrupting the $200 billion outdoor renovation industry. By leveraging technology and creating an innovative online process, we offer a more straightforward, transparent, and delightful design and build experience for the modern homeowner. We’ve been recognized as a Forbes Best Startup Employer, Fast Company Most Innovative Company, named to Inc. Magazine’s Best Places to Work, and written about by Architectural Digest, The New York Times, Sunset Magazine, House Beautiful, The Wall Street Journal, and Forbes. And we’re just getting started.

Yardzen is seeking an experienced, growth-oriented Product Marketing Manager. Serving as a bridge between product, marketing, and technology, this person will be responsible for strategic initiatives aimed at increasing conversion throughout the funnel. This role requires someone who thrives in a dynamic environment and has a proven ability to ideate and execute data-driven, revenue-focused product marketing strategies.

Key Responsibilities:

Collaborate with marketing to create and execute acquisition strategies that drive explosive growth

Develop and own a data-driven product roadmap, working with the technology and marketing teams to bring it to life

Conduct thorough market research to identify target audiences, understand customer needs, and identify market opportunities

Continuously run rigorous website testing to optimize key user touchpoints to maximize conversion throughout the funnel

Analyze user behavior and funnel metrics to identify growth opportunities

Develop compelling product messaging and positioning that resonates with target audiences

Oversee website updates in support of marketing campaigns and initiatives, including webpage development

Proactively share insights across the company to achieve cross-functional alignment

Qualifications:

5+ years of experience in growth-oriented product marketing in the consumer sector

Deep understanding of market research techniques and data analysis

Extensive experience with website testing and data analysis

Exceptional written and verbal communication skills, with the ability to create compelling marketing materials.

Familiarity with website management systems (WordPress preferred)

Exceptional ROI skills - ability to track what is working, and what isn’t

Customer-centric mindset - always considering how our product solves problems, or delivers value from a user’s perspective.

Perks & Benefits:

Company-sponsored medical, dental, and vision insurance for the employee

12 weeks of paid parental leave

Health & wellness stipend

Cell phone & internet stipend

Home office stipend

At Yardzen, we’re committed to creating a space where our employees can bring their full selves to work and have equal opportunities to succeed. We are looking for people that will add to our culture, not just fit in. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, or veteran status, if joining this mission speaks to you, we encourage you to apply!

If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or the recruiting process, please contact us at [email protected].

Yardzen is registered as an employer in many, but not all, states. If you are not located in a state where Yardzen is registered, you will not be eligible for employment.

Yardzen

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Product Marketing Manager at Yardzen