#Marketing
#Market Research
#Data Analysis
#Testing
#Communication Skills
#WordPress
Yardzen is looking for a Product Marketing Manager
Full TimeSeniorRemoteMarketingMarket ResearchData AnalysisTestingCommunication SkillsWordPressEnglishMedical insuranceDental insuranceVision insuranceWellness programsRemote work
At Yardzen, we are transforming the 200 billion dollar outdoor renovation industry by helping homeowners design their dream yards through an innovative, online process. We are looking for a Senior Product Marketing Manager to join our remote team and bridge the gap between our product, marketing, and technology departments to drive conversion and growth.
Responsibilities
- Partner with the marketing team to build and launch acquisition strategies that fuel our growth.
- Manage a data-driven product roadmap in collaboration with our technology and marketing experts.
- Perform deep market research to uncover customer needs, define target audiences, and spot new opportunities.
- Execute rigorous website testing to optimize user touchpoints and improve funnel conversion.
- Monitor user behavior and key metrics to identify areas for growth.
- Craft persuasive product messaging and positioning that connects with our customers.
- Handle website updates and page development to support ongoing marketing campaigns.
- Communicate insights across the organization to ensure cross-functional alignment.
Must-haves
- At least 5 years of experience in growth-focused product marketing within the consumer sector.
- Strong expertise in market research methods and data analysis.
- Extensive background in website testing and performance analytics.
- Excellent written and verbal communication skills, with a talent for creating engaging materials.
- Proficiency with website management systems, specifically WordPress.
- A proven ability to track ROI and understand what drives results.
- A customer-centric mindset that prioritizes delivering value and solving user problems.
Benefits
- Company-sponsored medical, dental, and vision insurance.
- 12 weeks of paid parental leave.
- Health and wellness programs.
- Stipends for home office equipment, cell phone, and internet expenses.
- The flexibility of a fully remote work environment.
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