Global Content & Brand Lead
Remote
Full Time
#Marketing
#Content Strategy
#Brand Management
#B2B Marketing
#Demand Generation
#Sales Enablement
#SEO
#Content
#Cross Functional Collaboration
#Editorial
#Change Management
We are Appinio, a global market research firm that merges an AI-driven insights platform with expert consultancy. Our goal is to make the world more fact-based by helping organizations understand consumer behavior to make smarter, data-backed decisions. Since our founding in Hamburg in 2014, we have grown into a remote-first team of over 260 employees across 13 countries. We currently support more than 2,600 international clients and deliver research across 190 markets worldwide. We are looking for passionate individuals to join our movement and help us continue to scale our impact.
About the Role
We are seeking a Global Content & Brand Lead for a full-time, remote position. In this senior role, you will take full ownership of our global content strategy and brand ecosystem. You will be responsible for transforming our current content landscape into a high-impact, scalable engine that aligns with our market insights and go-to-market strategy. Your work will be instrumental in driving demand, supporting sales enablement, and positioning Appinio as a clear leader in our industry.
Key Responsibilities
- Define and execute a comprehensive global content strategy, editorial roadmap, and go-to-market priorities that span the entire buyer journey.
- Operationalize our brand system and narrative across all marketing touchpoints to ensure a consistent voice and identity globally.
- Build a robust content operating system, including central workflows, governance, lifecycle management, and performance tracking to maximize commercial impact.
Requirements
To be successful in this role, you should possess the following qualifications and skills:
- Extensive experience leading B2B content strategy and managing brand systems within a fast-paced SaaS or scale-up environment.
- Strong commercial acumen with a proven ability to link content initiatives directly to demand generation and business growth.
- Exceptional influence and collaboration skills, with a focus on change management and cross-functional alignment.
- Native-level proficiency in English, with a sharp eye for editorial standards and brand narrative.
- A balanced approach that combines high-level strategic thinking with a hands-on, proactive work ethic.
Location
This position is remote and can be performed from anywhere.
Compensation and Benefits
We are committed to supporting our team members with a flexible and wellness-focused environment. Our benefits include:
- Unlimited vacation policy to ensure you have the time you need.
- The ability to work remotely, including a temporary work-from-abroad policy for those based in the EU.
- A dedicated coworking budget for those who prefer an office environment.
- Comprehensive wellness programs, including subsidized memberships for fitness services.
- All the necessary hardware, including a MacBook, to help you succeed in your role.
Appinio
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Company Size
101-250
Markets
