Director of Digital Marketing at Cloudinary

Cloudinary serves as the visual layer of the web, providing an Image and Video API platform that empowers over 10,000 companies and millions of developers to create faster, more engaging digital experiences. We are looking for a Director of Digital Marketing to lead our integrated growth engine, focusing on our self-service motions and driving measurable revenue outcomes.

Responsibilities

• Direct the overall growth marketing strategy across the self-service product-led funnel, from initial acquisition to converted paying accounts.
• Manage the growth portfolio by allocating budget and experimentation resources across paid media, SEO, AI-driven discovery, conversion optimization, and lifecycle campaigns.
• Develop and scale owned acquisition assets, such as free tools, programmatic content, landing pages, and emerging discovery surfaces.
• Lead a rigorous experimentation program by establishing clear hypotheses, prioritizing tests, and turning successful results into repeatable playbooks.
• Maintain performance visibility by partnering with Data, RevOps, and Sales to ensure accurate funnel reporting, attribution, and revenue modeling.
• Act as the business owner for growth ROI, creating investment cases for leadership and providing clear capital-allocation recommendations.
• Build and mentor a high-output team of employees and contractors, implementing AI-enabled workflows and efficient operational structures.
• Align cross-functional stakeholders across Product, Engineering, Design, and Finance to ensure growth initiatives are well-supported and executed.
• Communicate growth performance, risks, and strategic priorities in executive forums and leadership reviews.

Must-haves

• Over 10 years of experience in B2B SaaS growth, demand generation, or performance marketing, specifically targeting developer audiences.
• Deep technical understanding of both human developers and AI agent discovery patterns.
• Proven track record of managing integrated growth across paid, organic, and lifecycle channels with the judgment to balance these levers effectively.
• Strong command of SaaS funnel analytics, cohort analysis, budget modeling, and executive-level ROI storytelling.
• Hands-on expertise in performance marketing, technical SEO, web experimentation, and marketing automation.
• Ability to operate with an AI-first mindset, using automation to accelerate research and analysis without sacrificing quality.
• Exceptional leadership skills with the ability to influence senior stakeholders across diverse departments.
• Must be based on the East Coast.

Nice-to-haves

• Background in developer-facing, API, media technology, or infrastructure-heavy SaaS products.
• Experience scaling free tools, marketplaces, or programmatic content into significant commercial value.
• Experience leading distributed teams, including agencies and specialist contractors.
• Proven success in driving user registrations through online marketing initiatives.

Benefits

The salary range for this role is $142,000 to $247,000, plus bonus and options.

• 100% sponsored medical, dental, and vision insurance for employees and their families.
• Company contributions to HSA accounts.
• Matching 401k program.
• Robust vacation and wellness policies.
• Annual professional development stipend.
• Catered lunches or a food stipend.
• Opportunity to work with top-tier talent and cutting-edge technology in a remote-friendly environment.