Advisor Marketing Senior Manager at SmartAsset

Are you ready to help millions of people make smarter financial decisions while driving growth for a platform that connects consumers with top-tier fiduciary advisors? At SmartAsset, we are a mission-driven team reaching 23 million people every month through our educational content and industry-leading financial tools. As a recognized innovator in the fintech space, we are looking for a strategic thinker to join us and help scale our Advisor Marketing Platform to new heights.

What you bring

We are seeking a Senior Advisor Marketing Manager to join our team on a full-time, remote basis within the United States. In this role, you will lead the charge in developing and executing programs that generate demand for our advisor platform, ensuring our messaging resonates with RIAs, hybrid advisors, and broker-dealers. You will be a key partner to our Marketing Operations team, co-owning our lead growth targets and pipeline success.

• Develop and execute comprehensive demand generation campaigns across multiple channels, including paid media, events, and lifecycle marketing.
• Craft compelling positioning and messaging that highlights the unique value of our platform to financial advisors.
• Translate market insights and sales feedback into actionable campaign strategies that improve conversion rates throughout the funnel.

Requirements

The ideal candidate is a hands-on marketer with 5 to 7 years of experience in the financial services or fintech sector. You should possess a deep understanding of advisor psychology and the operational realities of advisory firms. We are looking for someone who is comfortable working with CRM and automation tools like Salesforce, HubSpot, Pardot, or Marketo to define business requirements. You should be proficient in English, demonstrate a strong quantitative mindset, and have experience using AI to accelerate content and research. We value candidates who are self-starters, possess a systems-oriented mindset for building scalable playbooks, and can influence stakeholders across the organization.

What we offer

We provide a competitive compensation package for this position, with a base salary range of $140,000 to $165,000, plus variable pay and equity. We are committed to supporting your well-being and professional growth through a variety of benefits.

• Fully remote work environment.
• Comprehensive medical, dental, and vision insurance.
• Life and disability insurance coverage.
• 401k retirement plan with employer match.
• Equity compensation.
• Generous paid time off and maternity/paternity leave.
• Home office budget.
• Employee assistance program.

How to Apply

If you are passionate about financial technology and ready to take on a high-impact role, we would love to hear from you. Please submit your application to join our team and help us continue our mission of empowering financial advisors and consumers alike.