Vice President of Marketing at Yardzen

Do you believe that people are at their best when they are outside? At Yardzen, we are on a mission to help homeowners envision the outdoor spaces of their dreams through an innovative online platform that connects them with local contractors. Since our launch in 2018, we have helped tens of thousands of people transform their yards, make environmentally conscious choices, and increase their property values. We are currently disrupting the massive outdoor renovation industry, and our work has been featured in major publications like The New York Times, Architectural Digest, and The Wall Street Journal. We are looking for a passionate leader to join our team and help us continue this journey.

What you bring

We are seeking an experienced Vice President of Marketing to join our team on a full-time basis. This executive-level role is fully remote and open to candidates located anywhere we are registered to employ. You will be responsible for driving our growth, building brand affinity, and expanding our market leadership by blending data-driven strategies with creative storytelling. Your primary responsibilities will include:

• Developing and executing a comprehensive marketing strategy that encompasses performance marketing, product marketing, lifecycle engagement, and PR to fuel customer acquisition and awareness.
• Leading, mentoring, and scaling a high-performing marketing team while collaborating cross-functionally with our product, sales, and operations departments.
• Managing marketing KPIs, forecasting, and reporting to provide actionable insights for executive decision-making.

Requirements

The ideal candidate for this position brings over 10 years of marketing leadership experience within the direct-to-consumer, home services, or consumer tech sectors. You should possess deep expertise in performance marketing, brand building, and lifecycle strategies. We are looking for a strategic thinker who is comfortable using data to drive decisions while maintaining a customer-first mindset. Proficiency in English is required, and you should have a proven track record of scaling marketing spend efficiently while managing high-impact teams. A genuine passion for outdoor living and the benefits it provides to homeowners is essential for success in this role.

What we offer

We are dedicated to supporting our team members both personally and professionally. In addition to a competitive salary, we provide a comprehensive benefits package designed to ensure your well-being.

• Full coverage for employee medical, dental, and vision insurance.
• A remote-first work environment.
• 12 weeks of paid parental leave.
• Monthly stipends for wellness, cell phone, and internet expenses.
• Generous paid time off.

How to Apply

If you are excited about our mission and want to help us shape the future of outdoor living, we would love to hear from you. We are committed to fostering an inclusive environment where everyone has the opportunity to succeed, and we encourage you to apply regardless of your background. Please reach out to us to start your application process and join our growing team.