Head of Marketing at Yardzen

Imagine a team that turns the simple act of stepping outside into something extraordinary. At Yardzen, we help homeowners move from a blank patch of grass to a finished, livable yard they can enjoy every day. Since 2018 we have guided tens of thousands of families through thoughtful design, vetted local builders, and clear pricing, all powered by AI and data that make the $200 billion outdoor-renovation market feel approachable instead of overwhelming. Our work has earned Fast Company’s Most Innovative nod and a place on Inc.’s Best Places to Work list, and our story has appeared in Architectural Digest, The New York Times, and Forbes. Now we are expanding from design plans into a complete design-and-build experience, and we need a marketing leader ready to shape that next chapter.

The opportunity

We are hiring a Head of Marketing who will sit on the leadership team, report directly to the CEO, and own every layer of the funnel-brand, performance, content, and lifecycle. This role exists to translate our shift into an integrated design-and-build offering into clear, compelling stories that drive demand, deepen trust, and grow revenue. You will set the long-term vision while rolling up your sleeves to make sure every campaign, partnership, and metric moves us closer to helping more people love the outdoors.

A day in the life

• You review performance dashboards each morning, adjust paid and organic spend, and meet with the partnerships lead to explore new referral channels that keep customer-acquisition costs in line with growth targets.
• You gather the team to refine brand guidelines, ensuring every landing page, email, and social post reflects the same thoughtful design sensibility that defines Yardzen, then you hand a crisp creative brief to the content squad so the next campaign launches on time and on message.
• You join a cross-functional session with product and operations, mapping how a homeowner moves from first inspiration to signed contract, and you leave with a shared plan that removes friction at every stage of the journey.

Who you are

You bring more than ten years of consumer marketing experience, several of them spent leading teams as a Director or VP. You have guided brands and performance numbers at a direct-to-consumer or consumer-services company that reached between twenty-five and two hundred million dollars in revenue, and you have delivered growth in a competitive, considered-purchase category such as home, design, or real estate. You balance strategic thinking with a willingness to write the brief yourself, you are fluent in both brand storytelling and data-driven optimization, and you thrive when priorities shift quickly. English fluency is essential, and while we are remote-first, candidates in the Bay Area are especially encouraged to apply.

Why you'll love it here

You will work from anywhere with the confidence that your medical, dental, and vision coverage is fully paid. Twelve weeks of fully paid parental leave supports growing families, and monthly stipends for wellness, cell phone, and internet keep you connected and cared for. We offer competitive compensation that reflects your experience, and we foster a culture where every team member can show up fully and contribute to a mission that gets people outside more often.