Head of Marketing
Remote
Full Time
#Marketing
#Brand Strategy
#Performance Marketing
#Data Analysis
At Yardzen, we believe people are at their best when they’re outside.
Our mission is simple: help people complete the outdoor spaces of their dreams. We start with design and stay with the project through the build, pairing homeowners with a dedicated representative who guides cost and design tradeoffs, matches them with multiple vetted local contractors, makes sense of the estimates, and helps them confidently hire the right one. The result is a finished yard, not just a plan. Since our launch in 2018, we've helped tens of thousands of homeowners transform their outdoor spaces, make sustainable choices, enhance property value, and enjoy life outdoors.
We're transforming the $200 billion outdoor renovation industry with AI, data, and technology, making design effortless and the build clear, guided, and far less daunting from first idea to finished space. Recognized as Fast Company's Most Innovative and named to Inc. Magazine's Best Places to Work, our work has been featured in Architectural Digest, The New York Times, Sunset Magazine, House Beautiful, The Wall Street Journal, and Forbes. And we're just getting started.
We're hiring a Head of Marketing to lead the next chapter of growth at Yardzen. The business is evolving from a design-first model to an integrated design-and-build offering that delivers a finished yard, not just a plan. It's a defining product and market moment, and we need a marketing leader who sees that and runs at it. They build the strategy and treat the next 24 months as a rare opportunity.
This role reports to the CEO, sits on the leadership team and leads the marketing organization end to end. It owns the full funnel: brand, performance, content and lifecycle.
What you'll do:
Drive demand and conversion. Own performance across paid, organic, partnerships and referral. Hit acquisition and CAC targets while growing the funnel.
Lead brand strategy and execution. Define how Yardzen shows up across every customer touchpoint and protect the consistency of that voice as we scale.
Tell the integrated design-and-build story. Help customers understand what Yardzen is becoming and why it matters for them.
Partner closely with product and operations to align the customer journey end to end.
Own the metrics that matter. CAC, LTV, conversion at each stage, brand awareness and revenue.
Bring rigor to budget allocation and channel mix. Make tradeoffs based on data and tell the story to the leadership team and board.
What we're looking for:
10+ years of consumer marketing experience, with meaningful time as a senior leader (Director or VP). B2B experience is a bonus.
A real full-funnel marketer. You've built brands and you've moved performance numbers. Most marketers do one well, we need someone who can do both.
Direct experience at a DTC or consumer services company at meaningful scale, ideally between $25M and $200M in revenue.
A track record of growth in a competitive consumer category. Bonus if that category was home, design, real estate or another considered purchase.
Strong instincts for brand and design. We're a design-led company and our marketing leader needs to share that aesthetic standard.
Strategic and hands-on. You can build the plan and write the brief.
Comfortable with ambiguity and leading through change.
Bay Area preferred.
What we offer:
