VP of Marketing at Yardzen

At Yardzen, we believe that people thrive when they spend more time outdoors. Our mission is to help homeowners envision their dream outdoor spaces through a seamless online experience, connecting them with local contractors to bring those designs to life. Since 2018, we have helped tens of thousands of customers create environmentally responsible landscapes that increase property value. We are currently disrupting the 200 billion dollar outdoor renovation industry by replacing traditional, opaque processes with a transparent and delightful digital platform. Our work has been featured in outlets like The New York Times, Architectural Digest, and The Wall Street Journal, and we have been recognized as a Forbes Best Startup Employer and a Fast Company Most Innovative Company.

The role

We are seeking a VP of Marketing to join our executive team on a full-time, remote basis. This is a high-impact leadership position for a strategic, data-driven professional who can scale our brand and drive revenue growth. You will be responsible for balancing performance-based acquisition with brand storytelling and customer engagement. We are looking for someone with over 10 years of experience in growth-stage direct-to-consumer, home services, or consumer tech sectors who is ready to lead our marketing organization through its next phase of expansion.

Core responsibilities

• Own our comprehensive customer acquisition strategy across paid media, organic search, referral programs, and email channels while optimizing marketing spend for maximum efficiency.
• Lead our lifecycle marketing efforts by creating nurture flows that guide customers from initial interest to project completion, while partnering with product and sales teams to improve retention.
• Direct our product marketing, brand partnerships, and community engagement initiatives to ensure our value proposition is clearly articulated and amplified across all customer segments.

Skills and experience

To be successful in this role, you should possess the following qualifications:

• More than 10 years of marketing leadership experience within the direct-to-consumer or consumer tech space.
• A proven track record of scaling marketing budgets while maintaining or improving key efficiency metrics like CAC, LTV, and ROAS.
• Deep expertise in performance marketing, lifecycle strategies, and brand building.
• Strong analytical skills with the ability to use data to inform executive decision-making.
• Exceptional storytelling abilities combined with a customer-first mindset.
• A history of building, mentoring, and scaling high-performing, cross-functional teams.
• Fluency in English and a genuine passion for the benefits of outdoor living.

Compensation and benefits

We provide a comprehensive benefits package designed to support your health and well-being, including:

• Medical, dental, and vision insurance with premiums 100% covered by Yardzen.
• A remote-first work environment.
• 12 weeks of paid parental leave.
• Monthly stipends for wellness, cell phone, and internet expenses.

How to apply

We are committed to building a diverse team where everyone has the opportunity to succeed. If you are passionate about our mission and want to help us transform the outdoor renovation industry, we encourage you to apply. Please note that we are registered as an employer in many states, and eligibility for this role depends on our ability to employ individuals in your specific location. If you require a reasonable accommodation during the recruiting process due to a disability, please reach out to us at [email protected].