CRM Marketing Specialist II at iHerb

At iHerb, we are driven by a clear mission to make health and wellness accessible to everyone. As the world’s largest e-commerce platform dedicated to vitamins, minerals, and supplements, we have spent over 25 years simplifying the way people across 185 countries access high-quality products. We are constantly innovating to become the premier global destination for health, and we are looking for passionate individuals who share our commitment to wellness and customer-focused solutions to help us reach that goal.

The role

We are seeking a CRM Marketing Specialist II to join our team on a full-time, on-site basis. This is a mid-level position designed for a professional with 3 to 5 years of experience in e-commerce email marketing. You will play a vital role in our growth by planning and executing sophisticated communication strategies that connect our curated selection of products with customers around the world.

Core responsibilities

• Design and implement comprehensive lifecycle campaigns, including welcome series, referral programs, and shopping cart abandonment recovery, across email, mobile push, in-app messaging, and SMS channels.
• Analyze campaign performance metrics such as open rates, click-through rates, and revenue impact to refine our communication strategy and improve customer engagement.
• Collaborate cross-functionally with creative teams, translators, and IT departments to streamline production processes and ensure our messaging is both timely and effective.

Skills and experience

To be successful in this role, you should possess a strong background in digital marketing and a data-driven mindset. We are looking for the following qualifications:

• Proven experience working with Email Service Providers (ESPs) and building requirements for list segmentation and triggered events, with Iterable experience being a significant advantage.
• A solid understanding of email marketing best practices, including deliverability, CAN-SPAM legislation, and effective copywriting.
• Proficiency in Google Analytics, Microsoft Office, and project management tools like Asana.
• Strong organizational skills with the ability to manage complex projects under tight deadlines.
• Working knowledge of HTML is considered a plus.
• Candidates who are bilingual in Arabic, Korean, or Japanese are highly preferred.
• A Bachelor’s degree in Business, Marketing, or a related field is preferred, though equivalent work experience is also valued.

Compensation and benefits

The anticipated pay scale for this position is $51,489 to $100,303 USD, depending on individual experience, education, and geographic location. We support our employees and their families with a robust benefits package, which includes:

• Medical, dental, and vision insurance.
• Life insurance and an employee assistance program.
• 401(k) plan participation.
• Paid time off and flexible hours.
• Tuition reimbursement.
• Equity compensation in the form of restricted stock units.

How to apply

If you are ready to help us advance our mission of global wellness, we encourage you to submit your application. We look forward to reviewing your background and discussing how your skills can contribute to our growing team.