Lead - Web Experiences at Plum

Plum logo
Plum

Lead - Web Experiences

in flag
India

On-site

Full Time

#Marketing

#Web Development

#Webflow

#HTML

#CSS

#JavaScript

Plum is looking for a Lead - Web Experiences

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About Plum
Plum is an employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive for modern organizations.
Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own; and so as many as 600mn Indians will likely have to depend on employer-sponsored insurance.
Plum is on a mission to provide the highest quality insurance and healthcare to 10 million lives by FY2030, through companies that care. Plum is backed by Tiger Global and Peak XV Partners.

We’re a fast-growing startup, and our Growth Marketing team plays a crucial role in amplifying Plum’s impact. If you’re a self-starter with a growth mindset who thrives on solving challenges with design, automation, and AI, we want you on board!
As Lead - Web Experiences, you will be responsible for driving high-impact website experiences that accelerate Plum’s growth. You’ll design, optimize, and automate key aspects of our web presence to improve inbound lead generation. Your core responsibilities include:

Key Responsibility:
  •  Web Design & Development
  • - Build beautiful, high-converting web experiences using Webflow
    - Utilize HTML, CSS, and JavaScript for custom interactions and functionality
    - Ensure a seamless and responsive website experience across all devices
    - Collaborate with design and content teams to bring campaigns to life
  • Website Performance & Conversion Optimization
  • - Continuously analyze, test, and optimize the website for better conversions
    - Use GA4, Hotjar, and A/B testing tools to identify friction points
    - Improve website speed, SEO, and accessibility for a better user experience
    - Implement tracking and analytics to measure effectiveness
  • Automation & Growth Experiments
  • - Leverage low-code/no-code tools (Zapier, Bubble, Airtable, HubSpot) to build automations that scale marketing efforts
    - Run programmatic growth experiments to test lead magnets and improve inbound pipeline
    - Utilize AI tools and automation agents to drive efficiency and personalization


    What We’re Looking For
  • 2-5 years of experience in Webflow development, website optimization, and growth marketing
  • Strong knowledge of HTML, CSS, and JavaScript
  • Familiarity with GA4, Hotjar, Zapier, HubSpot, Airtable, and other automation tools (or a strong willingness to learn)
  • Ability to build and execute rapid experiments to drive conversions
  • A data-driven problem solver with an eye for aesthetics and performance
  • Self-starter with a growth mindset who thrives in a fast-paced, startup environment
  • Passion for AI, automation, and leveraging technology for marketing impact
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    Plum

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    #Hotjar

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