Analyst Account Based Marketing
On-site
Full Time
#Marketing
#Healthcare
#Insurance
#Research
#Outreach
#ROI
#Strategy Development
#Content Development
#Email Marketing
#Cold Calling
#Social Selling
#Product Knowledge
#Lead Qualification
Plum is on a mission to reshape how organizations provide health benefits. We are building a platform that makes insurance simple, accessible, and inclusive for everyone. With healthcare costs rising rapidly in India, we are stepping up to ensure that millions of employees get the coverage they deserve. Backed by industry leaders like Tiger Global and Peak XV Partners, we have set an ambitious goal to provide high-quality healthcare to 10 million lives by 2030. If you are passionate about building meaningful connections and want to help us grow, we would love to have you on our team.
Role at a glance
We are looking for a Mid-Level Analyst to join our Marketing team in a full-time, on-site capacity in India. You will be instrumental in building our Account Based Marketing function, identifying new opportunities, and nurturing them through the sales funnel to drive revenue.
Your impact
- Conduct deep-dive research into target accounts to understand organizational structures, financial shifts, and key decision-makers to inform our outreach strategy.
- Collaborate with our sales teams to design personalized engagement strategies for high-level contacts like CXOs, VPs, and Directors.
- Execute multi-channel outbound campaigns, including personalized email, social selling, and cold calling, to qualify leads and secure initial meetings.
What you'll need
You should be a strong communicator with a knack for discovery and a deep interest in the healthcare and insurance sectors. We are looking for someone who brings the following:
- At least 2 years of experience in a customer-facing prospecting role, ideally within the SaaS or IT industries.
- Proficiency with modern sales and marketing tools such as LinkedIn Sales Navigator, CRMs, Lusha, Seamless.ai, and Outreach.io.
- A proven track record of hitting targets and a natural ability to build rapport with internal stakeholders and external prospects.
- Exceptional written and oral English communication skills.
- A deep sense of empathy for customers and a drive to understand their unique needs.
