Plum

Analyst - Account Based Marketing

India

On-site

Full Time

#Marketing

#Communication

#Interpersonal Skills

#LinkedIn Sales Navigator

#CRM

#Cold Calling

Plum is looking for a Analyst - Account Based Marketing

Full Time Mid-Level On-site India Marketing Communication Interpersonal Skills LinkedIn Sales Navigator CRM Cold Calling English

About Plum

Plum is an employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive for modern organizations.

Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own; and so as many as 600mn Indians will likely have to depend on employer-sponsored insurance.

Plum is on a mission to provide the highest quality insurance and healthcare to 10 million lives by FY2030, through companies that care. Plum is backed by Tiger Global and Peak XV Partners.

About the role

This role is part of our Marketing team and responsible for generating a qualified pipeline that progresses through the sales funnel to build net-new closed revenue.

If you believe that every interaction is an opportunity! Then we are looking for you to build our ABM team, who will uncover, qualify and nurture new-net opportunities to build Plum.

Roles and Responsibilities

Own the research which would feed into the outreach planning for targeted/named accounts by capturing organisation structure, HR & Finance department Changes, quarterly results, creating high-level ROI models etc.

Work with sales teams to craft strategies to connect with high-level contacts (CXOs, Directors, VPs) in your owned-accounts

Work closely with the Marketing team in terms of developing account-based content and collaterals

Create outbound activities through personalised email, cold calling, social selling for opportunity qualification

Effectively communicate value propositions across multiple product lines to secure initial meetings with prospects

Develop strong product knowledge - learn Plum’s playbook, ABM tactics and selling practices

Qualify and develop outbound leads across the business lines through strong communication and discovery

Run 1-to-1, 1-to-few and 1-to many email, LinkedIn and warm calling campaigns to generate demand and get incremental net-new prospects

Track effectiveness of the end-to-end marketing funnel from lead generation, conversion and sales qualification to compare various campaigns

Experience and Qualifications

2+ years of work experience in any customer-facing prospecting role

Experience in SAAS, IT companies preferred

Clear, concise, and effective written and oral communication skills

Empathy towards customers and understanding their needs

Good interpersonal skills and ability to collaborate with internal stakeholders as well as end customers

Prior exposure to tools like LinkedIn Sales Navigator, CRMs, Lusha, Seamless.ai, Outreach.io etc.

Proven track record of consistency in achieving targets

Plum

2 views

0 applied

Social Media

Visit Plum

Share this job

Copy Permalink

Open roles at Plum

Plum

Lead Web Experiences

India

On-site

Full Time

#Marketing

#Webflow

#HTML

#CSS

#JavaScript

#Hotjar

#Zapier

#HubSpot

#Airtable

#Automation

Plum

Lead - Web Experiences

India

On-site

Full Time

#Marketing

#Web Development

#Webflow

#HTML

#CSS

#JavaScript

Plum

Campaign Management Lead

India

On-site

Full Time

#Marketing

#Email Marketing

#Digital Marketing

#HubSpot

#Pardot

#Salesforce

Plum

Analyst - Account Based Marketing

India

On-site

Full Time

#Marketing

#Communication

#Interpersonal Skills

#LinkedIn Sales Navigator

#CRM

#Cold Calling

Plum

Engineering Manager

India

On-site

Full Time

#Engineering

#DevSecOps

#Automation

#Quality Engineering

#Cybersecurity

#Security

#Automated Testing

#Cloud Platforms

#Containerization

#IAM

Plum

Communications Design Associate

India

On-site

Full Time

#Marketing

#Health Insurance

#Visual Design

#Brand

#Visual Storytelling

#Digital

#Mobile Design

#Web Design

#Sales

#Product

Discover similar jobs

FXSwede

Social Media Content Creator

Remote

Full Time

#Social Media

#Content Creation

#Marketing

#Management

#Community Management

#Trend Analysis

#Video Production

#Instagram

#Content

#Strategy

Ylopo

Business Development Representative

50k - 50k USD

Remote

Full Time

#Business Development

#Real Estate

#SaaS

#Sales

#CRM

#Lead Qualification

#Communication Skills

#Time Management

#Salesforce

#HubSpot

DataFlair Web Services Pvt Ltd

Marketing Executive

India

On-site

Full Time

#Marketing

#Digital Marketing

#Social Media

#Advertising

Impact Valuation Group, LLC

Senior Account Executive

60k - 85k USD

Remote

Full Time

#Sales

#Real Estate

#Outbound Sales

#Negotiation

#Communication

#CRM

saas.group

Campaign Manager

Remote

Full Time

#Marketing

#SaaS

#Digital

#Google Ads

#LinkedIn Ads

#Facebook Ads

#Email Marketing

#Campaign Optimization

Germany

Hybrid

Full Time

#Marketing

#Social Media

#Content

#Social Media Management

#Storytelling

#Video Editing

#Content Management

High Spirits Hospitality

Sales Assistant and Venue Captain

United States

On-site

Full Time

#Sales

#Hospitality

#Events

#Customer Service

#CRM System

#Event Coordination

#Communication

#Organizational Skills

Sui foundation

Partner Events Marketing Manager

Remote

Contractor

#Marketing

#Web3

#Event Management

#Event Planning

#Project Management

#Stakeholder Management

#Creative

HYPR

Enterprise Sales Representative

Remote

Full Time

#Sales

#Cyber Security

#Identity Management

#Enterprise SaaS

#Sales Cycle

#Pipeline Management

#Forecasting

#Communication

Tamarind Intelligence

New Business Sales Executive

Spain

Hybrid

Full Time

#Sales

#Business Development

#Communication

#Negotiation

#CRM Systems

Rocket Lab

Senior Sales Executive

Colombia

On-site

Full Time

#Sales

#Growth

#Ad Tech

#Negotiation

#CRM Tools

#Communication

#Presentation

#Relationship Building

Make

Designer

Remote

Full Time

#Design

#Figma

#AI Tools

#Communication

#Management

Click Dryclean

Business Development Intern

Remote

Contractor

#Marketing

#Social Media

#Content Creation

#SEO

#Email

#Research

IONOS DE

Account Manager - SMB Sales

Germany

Hybrid

Full Time

#Sales

#Cloud

#Account Management

#Solutions

#Customer Development

#Business

#Salesforce

#BI Tools

#Forecasting

#Deal Management

#Communication

#Negotiation

PixelMechanics

Senior Sales Manager

Germany

Hybrid

Full Time

#Sales

#ERP

#CRM

#Solution Sales

#AI Tools

#Negotiation

#Presentation

#Communication

Real

Lead Designer

Remote

Full Time

#Marketing

#Real Estate

#Design

#Figma

#Adobe

#Front

#Visual Design

#Typography

Caribou Financial

Director, Direct Mail Growth

140k - 175k USD

Hybrid

Full Time

#Marketing

#Financial Services

#Direct Mail

#Credit

#Excel

#SQL

#Vendor Management

Zaika Restaurant Ltd

Reservations Agent

United Kingdom

On-site

Full Time

#Hospitality

#Restaurant

#Customer Service

#Communication

#Teamwork

#Attention To Detail

ECOZA GmbH

RevOps & AI Automation Specialist

Germany

Hybrid

Full Time

#Ecommerce

#Automation

#AI

#Make

#APIs

#Webhooks

#Databases

#LLM

#CRM

#Data Engineering

#Documentation

Mobileye

Global Share Plans Specialist

Israel

Hybrid

Full Time

#Finance

#Payroll

#Equity Administration

#Excel

#Communication

Your dream job awaits.

Explore exciting opportunities, connect with top employers, and ignite your career.

Explore Jobs

Analyst - Account Based Marketing

Lead Web Experiences

Lead - Web Experiences

Campaign Management Lead

Analyst - Account Based Marketing

Engineering Manager

Communications Design Associate

Social Media Content Creator

Business Development Representative

Marketing Executive

Senior Account Executive

Campaign Manager

Social Media Mastermind

Sales Assistant and Venue Captain

Partner Events Marketing Manager

Enterprise Sales Representative

New Business Sales Executive

Senior Sales Executive

Designer

Business Development Intern

Account Manager - SMB Sales

Senior Sales Manager

Lead Designer

Director, Direct Mail Growth

Reservations Agent

RevOps & AI Automation Specialist

Global Share Plans Specialist