Analyst - Account Based Marketing
On-site
Full Time
#Marketing
#Communication
#Interpersonal Skills
#LinkedIn Sales Navigator
#CRM
#Cold Calling
At Plum, we are reimagining how modern organizations approach health insurance and benefits. We believe that healthcare should be simple, inclusive, and accessible for everyone. With healthcare inflation rising rapidly in India, we recognize that millions of people rely on their employers for coverage. Our mission is to provide high-quality insurance and healthcare to 10 million lives by 2030. Backed by partners like Tiger Global and Peak XV, we are building a team that truly cares about the people we serve.
The opportunity
We are looking for a dedicated Analyst for Account Based Marketing to join our growing marketing team. In this role, you will be the engine behind our pipeline generation. You will focus on identifying, qualifying, and nurturing new opportunities that translate into closed revenue. If you see every interaction as a chance to make a meaningful connection, you will thrive here as we build out our ABM function to reach new heights.
A day in the life
- You will conduct deep research into target accounts, analyzing organizational structures and financial shifts to create high-level ROI models that inform our outreach strategy.
- You will collaborate closely with our sales team to design personalized engagement strategies for senior leadership, including VPs, Directors, and CXOs.
- You will execute multi-channel outbound campaigns, utilizing tools like LinkedIn Sales Navigator and CRM systems to drive demand through cold calling, social selling, and tailored email communication.
Who you are
You are a motivated professional with at least 2 years of experience in a customer-facing prospecting role. We value candidates who have a background in SaaS or the IT industry. To be successful, you should possess the following:
- Strong interpersonal skills and the ability to build rapport with both internal stakeholders and prospective customers.
- Exceptional communication skills, both written and oral, which allow you to clearly articulate our value proposition.
- A deep sense of empathy for customer needs and a proven track record of meeting your targets.
- Proficiency with essential sales and marketing tools, including CRMs and platforms like LinkedIn Sales Navigator.
- Fluency in English to effectively manage your daily outreach and documentation.
Why you'll love it here
Joining Plum means becoming part of a mission-driven organization that is actively changing the landscape of Indian healthcare. You will have the chance to work in a collaborative environment where your contributions directly impact our goal of covering 10 million lives. We offer a supportive culture that values your professional growth and encourages you to master our unique ABM playbooks and selling practices.
