Lead Web Experiences at Plum

At Plum, we are dedicated to making health insurance simple, inclusive, and accessible for modern organizations. With healthcare inflation rising rapidly in India, we recognize that employer-sponsored insurance is a vital necessity for millions of people. Our mission is to provide high-quality healthcare to 10 million lives by 2030, and we are backed by leading investors like Tiger Global and Peak XV Partners to help us reach this goal. We are a fast-growing team, and we are looking for passionate individuals who want to help us build a healthier future.

The role

We are looking for a Lead Web Experiences to join our Growth Marketing team on a full-time, on-site basis in India. This is a lead-level position for someone who is a self-starter and thrives in a fast-paced startup environment. You will be instrumental in shaping our digital presence and driving our growth through design, automation, and data-driven experiments.

Core responsibilities

• Web Design and Development: You will build high-converting web experiences using Webflow, while utilizing HTML, CSS, and JavaScript to create custom functionality and seamless, responsive designs.
• Performance and Optimization: You will be responsible for analyzing our website performance, identifying friction points through tools like Hotjar, and running A/B tests to improve conversion rates, SEO, and overall user experience.
• Automation and Growth: You will leverage no-code and low-code tools such as Zapier, Airtable, and HubSpot to build scalable marketing automations and execute programmatic experiments that drive our inbound pipeline.

Skills and experience

To succeed in this role, we look for the following qualifications:

• Two to five years of professional experience in Webflow development, growth marketing, and website optimization.
• A strong technical foundation in HTML, CSS, and JavaScript.
• Proficiency with tools such as GA4, Hotjar, Zapier, HubSpot, and Airtable.
• A data-driven mindset with the ability to design and execute rapid experiments.
• A passion for emerging technology, including AI and automation, to improve marketing efficiency.
• Excellent communication skills in English.

Compensation and benefits

We offer a dynamic work environment where you can make a tangible impact on the lives of millions. As part of our team, you will have the opportunity to work with cutting-edge marketing technology and play a key role in our company's growth trajectory.

How to apply

If you are a creative problem solver with a growth mindset and a passion for building high-impact web experiences, we would love to hear from you. Please submit your application to join our team and help us reach our mission of providing quality healthcare to 10 million lives.