Truora
Account-Based Marketing Specialist
Remote
Full Time
#Marketing
#Strategy Development
#Content
#Campaign Execution
#Sales
#Performance
#Market Intelligence
#Analytical Mindset
#Communication Skills
Truora is looking for a Account-Based Marketing Specialist
Full TimeMid-LevelRemoteMarketingStrategy DevelopmentContentCampaign ExecutionSalesPerformanceMarket IntelligenceAnalytical MindsetCommunication SkillsEnglishRemote work
Truora is a Y-Combinator backed company dedicated to simplifying digital interactions through innovative solutions like digital identity, customer engagement, and ZapSign. As we expand our footprint across Latin America, we are looking for an Account-Based Marketing Specialist to help us grow our presence in the Mexican market.
Responsibilities
- Identify and segment high-value accounts in Mexico that align with our strategic goals.
- Create customized marketing strategies that address the specific pain points of our target accounts.
- Produce personalized content and messaging designed to capture the attention of key decision-makers.
- Execute and manage targeted campaigns across a variety of digital and traditional channels.
- Partner with our sales team to ensure our marketing activities support a smooth and effective buyer journey.
- Monitor, analyze, and report on the performance of your campaigns to refine our approach and improve conversion rates.
- Stay informed on local industry trends and competitor activity to keep our strategies sharp and relevant.
Must-haves
- At least 2 years of experience in ABM, marketing, or a related field with a track record of successful strategy execution.
- A solid understanding of the SaaS market in Mexico and the ability to spot new opportunities.
- An analytical mindset that allows you to interpret data and adjust tactics for better results.
- Excellent communication and copywriting skills to craft compelling, resonant messages.
- A collaborative spirit and the ability to work seamlessly with sales and cross-functional teams.
- Agility and the flexibility to adapt to changing market conditions.
- Professional proficiency in English.
Benefits
- The flexibility of a remote work environment.
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