Lifecycle Marketing Manager at Equip Health

At Equip, we are on a mission to ensure that everyone struggling with an eating disorder has access to effective, evidence-based treatment. Founded in 2019, we have grown into a leading virtual care provider, operating in all 50 states and partnering with major health insurance plans to help thousands of families find lasting recovery. Our team is made up of clinical experts and individuals with lived experience who are deeply passionate about our work. We are proud to be recognized as one of Time's most influential companies of 2023, and we believe our success is a direct result of the diverse, engaged, and supportive culture our team members have built together.

The opportunity

We are looking for a Senior Lifecycle Marketing Manager to join our team in a full-time, remote capacity. In this role, you will own the tactical strategy and execution of our clinical lifecycle programs, with a primary focus on patient engagement and retention during their treatment journey. You will act as the vital bridge between our Marketing and Clinical teams, ensuring our communications are both effective and clinically sound. As an individual contributor reporting to the Senior Manager of Lifecycle Marketing, you will have the chance to shape our approach while working hands-on within our email service provider, Braze.

A day in the life

• Develop and execute a comprehensive program roadmap that features clear, measurable goals to improve patient engagement.
• Collaborate closely with our Clinical Programs and Operations teams to build a holistic content strategy that supports our patients.
• Analyze campaign performance and report on key metrics, providing actionable insights that guide our future testing and optimization efforts.

Who you are

You are a seasoned marketing professional with at least 4 years of experience in email marketing and CRM strategy. You thrive in environments where you can build programs from the ground up and are comfortable navigating ambiguity. Your background includes:

• A strong analytical mindset with the ability to synthesize data into clear, actionable recommendations.
• Proven experience designing complex marketing tests and measuring their impact on business outcomes.
• Exceptional communication skills, allowing you to influence stakeholders and build consensus across diverse teams.
• A deep commitment to understanding the customer experience through both qualitative and quantitative lenses.
• Fluency in English and a technical proficiency with tools like Braze.

Why you'll love it here

We are a fully virtual company that values flexibility and the well-being of our team. By joining us, you will enjoy the benefit of remote work, allowing you to contribute to our mission from anywhere. We are deeply committed to diversity, equity, and inclusion, and we strive to create an environment where every employee feels a sense of belonging. We are grateful for the work our team does, and we look forward to finding someone who shares our passion for making high-quality eating disorder treatment accessible to all.