Associate Performance Marketing Manager at MasterClass

Who we are:

MasterClass is the streaming platform where the world's best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.

Members get unprecedented access to 200+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas' recording studio and Gordon Ramsay's kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.

It's a pivotal time for MasterClass – and we want you to be a part of the journey. With offices in San Francisco (HQ) and Waterloo, Ontario plus a studio in Los Angeles, we are looking to expand our team to support the business.

If you want to help make an impact on our members' lives – we want to hear from you!

Snapshot of the Role:

Join our team as an Associate Performance Marketing Manager, where you'll drive paid media performance through hands-on campaign management across Google Ads and Programmatic platforms. You'll analyze key marketing KPIs, run A/B and incrementality tests, and collaborate cross-functionally to optimize spend and creative strategy. We're looking for someone with 3+ years of paid marketing experience, strong analytical skills, and a deep understanding of performance media best practices.

What You Will Do: 

• ~40% – Campaign Management

  • Monitor and optimize paid media campaigns - hands-on keyboard management of YouTube campaigns in Google Ads and Programmatic DSPs

  • Set up campaigns, ensure integrations are functioning, and adjust tactics to improve CPA, ROAS, and revenue outcomes

  ~40% – Reporting, Analysis & Testing

  • Pull daily/weekly performance reports and analyze key KPIs

  • Prepare ad hoc reports for internal stakeholders

  • Collaborate on testing strategies, including A/B tests, Conversion Lift, and Incrementality Testing

  ~20% – Project-Based Initiatives & Creative Briefing

  • Support initiatives like landing page testing, creative performance analysis, and briefing for new asset development

  • Scope varies based on evolving business needs

About You (Requirements):

• 3+ years in Paid Marketing roles; 1+ years hands-on with Google Ads or a Programmatic DSP
• Deep knowledge of self-serve ad platforms (e.g., Google Ads, Meta, Snap, Twitter, DV360, TTD) and industry best practices in bidding, targeting, creative, and trends
• Firm grasp of marketing KPIs (CTR, CVR, CPM, CPA, ROAS) and performance optimization techniques (A/B testing, multivariate testing)
• An analytical mindset with proficiency in Excel/Google Sheets and data-driven decision making
• Strong organizational skills, attention to detail, and ability to manage projects independently
• Collaborative team player comfortable working cross-functionally in a fast-paced environment
• Direct experience with VAC and DemandGen campaigns in Google Ads a plus
• Bachelor’s degree in marketing, business, or related field

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities.  If you have a disability or special need, we would like to know how we can better accommodate you.