Product Marketing Manager, Consumer
120k - 140k USD
On-site
Full Time
#Marketing
#Product Marketing
#Marketing Campaigns
#Cross Functional Collaboration
#Written And Verbal Communication
#Product
MasterClass is a unique streaming platform that connects members with world-class instructors across fields like arts, business, and design. We are looking for a Senior Product Marketing Manager to join our team on a full-time, on-site basis to help us scale our product marketing function and drive consumer adoption of our learning experiences.
Responsibilities
- Develop end-to-end marketing strategies, including defining audience segments, positioning, and packaging for new features and product experiments.
- Lead go-to-market campaigns by coordinating with creative leads and channel owners to ensure successful product launches.
- Execute awareness and adoption campaigns for existing features to ensure our users get the most out of our platform.
- Establish a measurement framework and success baseline to track the impact of our product marketing efforts.
- Create internal playbooks for positioning, packaging, and go-to-market processes.
- Contribute to the development of the product marketing roadmap and learning agendas for future experiments.
Must-haves
- Four to six years of experience in Product Marketing or a similar role within a consumer-facing business.
- A bachelor’s degree in Marketing, Business, or a related field.
- Proven ability to lead comprehensive marketing campaigns and collaborate effectively with cross-functional teams like Product, Data, and Insights.
- Strong written and verbal communication skills.
- A bias for action and a scrappy, challenger-brand mindset.
- A solid understanding of product ecosystems and user funnel mechanics, such as growth and engagement loops.
- Fluency in English.
Nice-to-haves
- An MBA degree.
Benefits
The salary range for this position is $120,000 to $140,000 USD.
- Equity participation.
- Comprehensive medical, dental, and vision insurance.
- Flexible Paid Time Off.
MasterClass
6 views
Company Size
101-250
Markets









