Product Marketing Manager, Consumer at MasterClass

MasterClass logo
MasterClass

Product Marketing Manager, Consumer

us flag
United States

120k - 140k USD

On-site

Full Time

#Marketing

#Product Marketing

#Marketing Campaigns

#Cross Functional Collaboration

#Written And Verbal Communication

#Product

MasterClass is looking for a Product Marketing Manager, Consumer

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MasterClass is a unique streaming platform that connects members with world-class instructors across fields like arts, business, and design. We are looking for a Senior Product Marketing Manager to join our team on a full-time, on-site basis to help us scale our product marketing function and drive consumer adoption of our learning experiences.

Responsibilities

  • Develop end-to-end marketing strategies, including defining audience segments, positioning, and packaging for new features and product experiments.
  • Lead go-to-market campaigns by coordinating with creative leads and channel owners to ensure successful product launches.
  • Execute awareness and adoption campaigns for existing features to ensure our users get the most out of our platform.
  • Establish a measurement framework and success baseline to track the impact of our product marketing efforts.
  • Create internal playbooks for positioning, packaging, and go-to-market processes.
  • Contribute to the development of the product marketing roadmap and learning agendas for future experiments.

Must-haves

  • Four to six years of experience in Product Marketing or a similar role within a consumer-facing business.
  • A bachelor’s degree in Marketing, Business, or a related field.
  • Proven ability to lead comprehensive marketing campaigns and collaborate effectively with cross-functional teams like Product, Data, and Insights.
  • Strong written and verbal communication skills.
  • A bias for action and a scrappy, challenger-brand mindset.
  • A solid understanding of product ecosystems and user funnel mechanics, such as growth and engagement loops.
  • Fluency in English.

Nice-to-haves

  • An MBA degree.

Benefits

The salary range for this position is $120,000 to $140,000 USD.

  • Equity participation.
  • Comprehensive medical, dental, and vision insurance.
  • Flexible Paid Time Off.
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MasterClass

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Company Size

101-250

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