MasterClass

Product Marketing Manager, Consumer

United States

120k - 140k USD

On-site

Full Time

#Marketing

#Product Marketing

#Marketing Campaigns

#Cross Functional Collaboration

#Written And Verbal Communication

#Product

MasterClass is looking for a Product Marketing Manager, Consumer

Full Time Senior On-site United States Marketing Product Marketing Marketing Campaigns Cross Functional Collaboration Written And Verbal Communication Product English

120k - 140k USD per year

MasterClass is a unique streaming platform that connects members with world-class instructors across fields like arts, business, and design. We are looking for a Senior Product Marketing Manager to join our team on a full-time, on-site basis to help us scale our product marketing function and drive consumer adoption of our learning experiences.

Responsibilities

Develop end-to-end marketing strategies, including defining audience segments, positioning, and packaging for new features and product experiments.
Lead go-to-market campaigns by coordinating with creative leads and channel owners to ensure successful product launches.
Execute awareness and adoption campaigns for existing features to ensure our users get the most out of our platform.
Establish a measurement framework and success baseline to track the impact of our product marketing efforts.
Create internal playbooks for positioning, packaging, and go-to-market processes.
Contribute to the development of the product marketing roadmap and learning agendas for future experiments.

Must-haves

Four to six years of experience in Product Marketing or a similar role within a consumer-facing business.
A bachelor’s degree in Marketing, Business, or a related field.
Proven ability to lead comprehensive marketing campaigns and collaborate effectively with cross-functional teams like Product, Data, and Insights.
Strong written and verbal communication skills.
A bias for action and a scrappy, challenger-brand mindset.
A solid understanding of product ecosystems and user funnel mechanics, such as growth and engagement loops.
Fluency in English.

Nice-to-haves

An MBA degree.

Benefits

The salary range for this position is $120,000 to $140,000 USD.

Equity participation.
Comprehensive medical, dental, and vision insurance.
Flexible Paid Time Off.

MasterClass

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1 applied

Company Size

101-250

Markets

Blockchain

Cryptocurrency

Edtech

Social Media

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Product Marketing Manager, Consumer at MasterClass