Regional Marketing Manager at Sila

At Sila Services, we are a rapidly expanding, private equity-backed platform leading the way in the HVAC, plumbing, and electrical industries. As we continue our aggressive acquisition strategy, we are looking for a high-impact Regional Marketing Manager to join our team in King of Prussia, PA. In this role, you will be the primary architect of marketing strategy for our Mid-Atlantic portfolio, working closely with regional leadership to drive growth, enhance brand awareness, and deliver measurable results. If you are a creative, data-driven professional who thrives in a fast-paced environment, we invite you to help us shape the future of our brands.

Key outcomes

• Develop and execute comprehensive marketing strategies that align with the financial goals of our individual companies.
• Manage multi-channel campaigns across the entire customer lifecycle, including digital advertising, SEO/SEM, social media, and traditional media.
• Collaborate with General Managers and the Regional VP to optimize lead generation and conversion performance.
• Own the marketing budget, ensuring efficient allocation of resources and high-impact spending.
• Analyze campaign performance data to provide actionable insights, troubleshoot under-performing areas, and pivot strategies to maximize revenue and retention.
• Serve as a brand advocate, sharing best practices across the organization and supporting the onboarding of new team members.

Requirements

• At least 5 years of experience in developing and executing complex, revenue-focused marketing programs.
• A Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Strong proficiency in CRM tools, Adobe Suite, and general marketing automation software.
• Superior analytical skills with the ability to translate data into strategic recommendations.
• Excellent project management and multitasking abilities, with a proven track record of meeting deadlines in a fast-paced setting.
• A proactive, innovative mindset and the ability to work independently while providing and receiving constructive feedback.
• Ability to travel within the assigned region approximately 10% of the time.
• Fluency in English.

Preferred qualifications

• Prior experience in the HVAC or in-home services sector.
• Familiarity with ServiceTitan.

Compensation

The salary range for this position is $80,000 to $90,000 per year. We also offer a comprehensive benefits package, which includes:

• 401(k) plan with matching.
• Medical, dental, and vision insurance.
• Life insurance.
• Paid time off.
• Tuition reimbursement.
• Hybrid work opportunities.

How to apply

If you are ready to take ownership of marketing strategy for a high-growth organization, we would love to hear from you. Please submit your application to be considered for this opportunity.