#Marketing
#Event Management
#Demand Generation
#Event Planning
#Campaign Management
#HubSpot
#Salesforce
#Data Analysis
#Communication
#Budget Management
#Management
#Lead Generation
#Marketing Automation
At Craft, we are dedicated to building global supply chain resilience through our comprehensive data fabric and advanced risk mitigation engine. We provide procurement and supply chain professionals with the visibility and AI-driven insights necessary to navigate complex regulatory environments and ensure business continuity. As a well-funded organization backed by prominent investors like Greycroft and ServiceNow Ventures, we are growing rapidly and looking for a talented Field Marketing Manager to join our distributed team. While this role is remote, we have a strong preference for candidates located in the San Francisco or Austin areas to facilitate occasional in-person collaboration with our marketing group.
Key outcomes
- Design and execute high-impact, pipeline-driven events that engage our partners, prospects, and customers.
- Partner with our regional sales teams to create field marketing programs that accelerate opportunities and nurture leads.
- Manage end-to-end demand generation campaigns, including webinars, thought leadership roadshows, and monthly demos, using HubSpot and Salesforce.
- Oversee all event logistics, ranging from email automation and landing pages to staffing and promotional materials.
- Maintain clear communication across the organization regarding event goals, pre-show preparation, and post-event debriefs.
- Take ownership of the quarterly event budget to ensure all activities remain cost-effective while meeting performance targets.
- Analyze and report on program performance against established quarterly and annual KPIs.
Requirements
- Proven experience as a strategic marketer with a focus on data-driven decision-making and clear goal setting.
- Demonstrated ability to manage complex projects, coordinate logistics, and juggle multiple priorities simultaneously.
- Strong proficiency in marketing automation tools, specifically HubSpot, and Salesforce.
- Exceptional communication skills and the ability to build strong professional relationships both internally and externally.
- A creative mindset with a proactive approach to engaging target audiences.
- Alignment with our core values, including accountability, humility, empathy, and a drive for excellence.
- Fluency in English.
Preferred qualifications
- Previous experience in a senior marketing role within a fast-paced or startup environment.
- A track record of successfully managing event budgets and reporting on ROI to stakeholders.
Compensation
We offer a competitive salary of $80,000 USD per year, which may be adjusted based on your specific expertise, location, and market experience. Our comprehensive benefits package includes:
- Equity in our fast-growing company.
- Unlimited vacation time.
- Health, dental, and vision insurance with 99% of premiums covered for employees and their dependents.
- A 401k retirement plan through Empower.
- A monthly wellness and learning stipend of $200 to support your professional and personal growth.
How to apply
If you are passionate about helping us build a more resilient and connected world, we would love to hear from you. Please submit your application to be considered for this position. We are an equal opportunity employer and strongly encourage candidates from all backgrounds to apply, even if you do not meet every listed qualification.
