Field Marketing Specialist at Craft

At Craft, we are dedicated to building a more resilient global supply chain. Our platform serves as a comprehensive data fabric that provides procurement and supply chain professionals with the visibility and AI-driven insights they need to mitigate risks and strengthen their supplier networks. Backed by prominent investors like Greycroft and ServiceNow Ventures, we are a fast-growing, well-funded team led by a CEO who brings a unique perspective as a seasoned entrepreneur and Juilliard-trained cellist. We are currently looking for a talented individual to help us expand our reach and connect with our audience through impactful field marketing initiatives.

About the Role

We are seeking a Senior Field Marketing Specialist to join our team on a full-time basis. In this role, you will be the driving force behind our regional event strategy, creating memorable experiences that generate demand and support our sales pipeline. While this position is remote, we have a strong preference for candidates located in the San Francisco or Austin areas to facilitate occasional in-person collaboration with our marketing team.

Key Responsibilities

• Design and execute high-impact, pipeline-driven events and demand generation campaigns, including roadshows, webinars, and live demonstrations, while managing all logistics from start to finish.
• Partner closely with our regional sales team to align marketing activities with specific sales goals, ensuring that every event effectively nurtures leads and accelerates opportunities.
• Take full ownership of the event lifecycle, including budget management, performance reporting, and the hands-on use of HubSpot and Salesforce to track results against quarterly and annual targets.

Requirements

We are looking for a strategic thinker who is comfortable managing complex projects and analyzing data to refine our approach. You should possess the following qualifications:

• Extensive experience in event management, demand generation, and campaign planning.
• Proficiency in using HubSpot or similar marketing automation platforms alongside Salesforce.
• Strong communication skills with a proven ability to build relationships and keep stakeholders informed throughout the event process.
• A proactive, creative mindset that allows you to juggle multiple priorities while maintaining a focus on key performance indicators.
• A commitment to our core values, which include excellence, humility, empathetic collaboration, and accountability.

Location

This is a remote position available to candidates anywhere, though we have a preference for those based in San Francisco or Austin, Texas.

Compensation and Benefits

We offer a competitive salary of $80,000 USD per year, which may be adjusted based on your specific level of expertise and market experience. Our comprehensive benefits package includes:

• Unlimited vacation policy to support your work-life balance.
• 99% coverage for health, dental, and vision insurance for both you and your dependents.
• A 401k plan through Empower with flexible investment options.
• A $200 monthly stipend for wellness and learning activities, such as gym memberships, books, or conferences.
• Equity in our fast-growing, well-funded organization.