Client Marketing Manager at Insight Media Group LLC

Job Title: Client Marketing Manager

Location: Remote

Company: Insight Media Group

About Us: Insight Media Group is a world-class media organization company committed to building and hosting unique destinations for the technology community, attracting millions of visitors each month.

Job Summary: We are looking for a proactive and knowledgeable Client Marketing Manager to join our team. This role involves working closely with clients to understand their marketing needs and recommending the best options to achieve their goals through our portfolio of leading digital publications. The ideal candidate will have excellent interpersonal and communications skills, a strong background in digital marketing, including content marketing, lead generation and more. This position requires a keen understanding of digital analytics, ad tracking, and the ability to stay updated with industry trends to provide clients with the most effective and innovative marketing solutions.

Key Responsibilities:

• Conduct thorough consultations to understand clients' business objectives, target audience, and marketing needs across all stages of the marketing funnel.
• Develop customized marketing plans and proposals that align with clients' goals and budgets, incorporating digital marketing strategies such as display advertising, content marketing, email marketing and more.
• Present and explain marketing campaign proposals.
• Collaborate with internal teams to ensure the successful implementation of marketing strategies.
• Monitor and report on the performance of marketing campaigns, utilizing digital analytics tools (e.g., Google Analytics) to provide clients with detailed insights, performance metrics, and data-driven recommendations for improvement.
• Stay up-to-date with industry trends and best practices to offer clients the latest and most effective marketing solutions.
• Handle client inquiries, concerns, and feedback promptly and professionally.
• Optimize digital campaign performance and make necessary adjustments based on real-time data.
• Maintain detailed records of client interactions and marketing plans.

Required Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in marketing, account management, or a related role.
• Strong understanding of various marketing channels and strategies, with a strong emphasis on digital marketing while also including social media, content marketing, and other innovative digital strategies.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to build and maintain strong client relationships.
• Strong organizational and project management skills.
• Proficiency in marketing software and tools (e.g., CRM systems, analytics platforms, marketing automation platforms).

Preferred Qualifications:

• Master’s degree in Marketing or a related field.
• Experience in a client-facing role within a marketing agency.
• Knowledge of content creation tools.

Skills and Competencies:

• Client-focused mindset with a strong commitment to delivering exceptional service.
• Ability to understand and translate complex marketing concepts for clients.
• Analytical skills to assess campaign performance and make data-driven recommendations.
• Creative problem-solving abilities.
• Ability to manage multiple clients and projects simultaneously.

Education and Experience:

• Bachelor’s degree in Marketing, Business, Communications, or related field (required).
• Master’s degree in Marketing or a related field (preferred).
• Minimum of 3 years of experience in marketing, account management, or a related role.

Working Conditions: 

• Fully remote
• Occasional travel for client meetings and presentations.

Benefits:

• Competitive salary and performance-based incentives.
• Health, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and holidays.
• Professional development and training opportunities.

Salary Range for this role is $110,000 - $140,000 with Base and incentive pay. Actual compensation will be determined based on experience and location.