Senior Marketing Content Specialist at MCG Health

At MCG, we lead the healthcare community in delivering patient-focused care. Our mission-driven team of physicians and technical experts develops evidence-based content and innovative products to improve healthcare delivery. By joining us, you will become part of an organization backed by the stability and resources of our parent company, Hearst, which brings over 100 years of experience to our work. We foster a culture that nurtures professional growth and offers meaningful, impactful roles. If you are passionate about enhancing the U.S. healthcare system, we invite you to help us transform the industry.

Key outcomes

• Lead the project management and execution of complex marketing programs, including webinar support and the completion of RFPs and RFIs.
• Collaborate with internal departments to create effective marketing materials that maintain our brand voice and amplify our impact.
• Assist in the creation and distribution of diverse content, such as web copy, landing pages, social media graphics, presentations, white papers, and videos.
• Compile and present monthly and quarterly reports on channel analytics, SEO metrics, and overall content performance.
• Support our Sales and Account Management teams by executing customer acquisition strategies and fulfilling content requests.
• Stay informed on industry trends and research new ideas to evolve our content marketing strategy.
• Ensure all projects adhere to our high standards of quality and brand guidelines through skilled writing and design.

Requirements

• A Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
• Four to six years of experience in a marketing or communications role with a strong focus on original content creation.
• A solid understanding of digital marketing best practices and multi-channel content strategy.
• Excellent writing and proofing skills, with the ability to adapt content for various platforms including digital, print, and audio-visual.
• Basic proficiency in Salesforce CRM and project management software.
• A functional understanding of HTML and CSS.
• A keen eye for design aesthetics and a creative approach to problem-solving.
• The ability to build and maintain strong relationships with diverse internal and external stakeholders.
• Willingness to engage in occasional travel for team collaboration and events.

Preferred qualifications

• Experience with U.S. healthcare audiences, such as physicians, nurses, health plans, or health IT professionals.
• Familiarity with the Yoast SEO plug-in for WordPress.
• Practical experience using Google Analytics and Google Ads.
• Knowledge of video editing tools like Camtasia or Adobe Premiere.

Compensation

The salary range for this position is $82,600 to $115,600 per year. This role is also eligible for a bonus. Our benefits package includes medical, dental, vision, life, and disability insurance, along with a 401k retirement plan. You will also receive paid time off, company-recognized holidays, and paid volunteer days.

How to apply

We are committed to building a diverse and inclusive team and encourage all qualified individuals to apply. If you are ready to contribute to our mission, please submit your application through our careers portal. We look forward to reviewing your background and discussing how your skills can support our efforts to improve healthcare.