Growth Marketing Manager at Black Spectacles

At Black Spectacles, we are dedicated to supporting the architecture community by helping professionals thrive throughout their careers. We are an ambitious team of 25 people, and we have set a goal to grow to 75 teammates over the next two years. Our work has earned us recognition as one of the fastest growing companies in the country by Inc Magazine, and we are proud to be acknowledged by the American Institute of Architects for our national impact on the profession. We are currently looking for a Growth Marketing Manager to join our fully remote team and lead our eCommerce strategy, enhance our market presence, and scale our operations.

Key outcomes

• Create and implement a comprehensive growth strategy that prioritizes customer acquisition, engagement, and retention.
• Use data-driven insights to uncover new growth opportunities and refine marketing spend across all channels.
• Manage and optimize SEO and PPC campaigns to improve conversion rates and increase brand visibility.
• Design and execute targeted email marketing campaigns to nurture leads and build long-term customer loyalty.
• Partner with our content, product, and design teams to ensure our brand messaging remains cohesive and effective.
• Oversee external agency and vendor relationships to ensure we receive high-quality, cost-effective services.
• Track and report on the performance of growth initiatives, making strategic adjustments to meet our business goals.

Requirements

• At least 5 years of experience in eCommerce and digital marketing, ideally within the education technology sector.
• Proven expertise in SEO, PPC, email marketing, and analytics platforms like Google Analytics.
• Demonstrated success in managing external agencies and collaborating across different departments.
• Strong analytical abilities and a data-driven mindset, with the capacity to turn insights into actionable strategies.
• Excellent communication skills and the ability to lead and motivate teams.
• A Bachelor’s degree in Marketing, Business Administration, or a related field.
• The ability to travel periodically for industry events and in-person team gatherings.
• Fluency in English.

Compensation

We offer a robust benefits package designed to support your health, well-being, and future. Our offerings include:

• Comprehensive medical, dental, and vision insurance through Blue Cross Blue Shield.
• Disability and life insurance coverage.
• A 401k plan with an employer match.
• Commuter benefits and a learning budget.
• Generous maternity and paternity leave.
• Profit sharing opportunities.
• Unlimited vacation time.
• The flexibility of a fully remote work environment.

How to apply

If you are passionate about the architecture community and ready to take ownership of your work in a collaborative, world-class environment, we would love to hear from you. Please submit your resume along with a brief note explaining your interest in joining the Black Spectacles team. We look forward to reviewing your application.