We are seeking a dynamic and strategic Senior Agency Leader to join our clients' executive team. This is a pivotal leadership role responsible for championing a culture of innovation, growing existing accounts, developing new business opportunities, and spearheading agency operations across a portfolio of clients.
The ideal candidate has a deep understanding of experiential marketing (XM) and brand activations, coupled with strong operational acumen to drive efficiency and collaborate with leadership to refine strategy and brand positioning for our evolving business structure.
Responsibilities
Strategic Leadership & Agency GrowthDevelop and implement high-impact marketing strategies for client campaigns.Align agency initiatives with business objectives to drive revenue growth.Stay ahead of industry trends and evolving consumer behaviors.Elevate the agency’s presence and services across North AmericaIdentify, pursue, and secure new business opportunities alongside the President.Leverage an extensive network to generate leads, build partnerships, and drive agency growth.Develop compelling proposals and lead high-stakes pitches to prospective clients.Continuously explore innovative approaches to enhance agency offerings.Oversee internal and external communications to reinforce thought leadership.Team Leadership & DevelopmentProvide vision, and strategic direction to the team, fostering a culture of excellence.Recruit, mentor, and inspire high-performing marketing and client service teams.Foster a collaborative and innovative agency culture.Conduct performance reviews and provide constructive, growth-oriented feedback.Client Relationship Management & OperationsBuild and maintain trusted relationships with key clients, ensuring long-term success.Act as the primary client liaison, understanding their business needs and delivering tailored marketing solutions.Partner with stakeholders to enhance client satisfaction and retention.Analyze campaign performance, using data-driven insights to refine strategies.Oversee campaign budgets in collaboration with project managers, ensuring optimal resource allocation.Monitor and report on financial performance, ensuring cost-effective execution.Implement operational efficiencies to enhance agency workflows and client servicing.Introduce cutting-edge tools, methodologies, and processes to drive better outcomes.Creative & Campaign DirectionOversee the creative development process, ensuring teams receive clear and compelling briefs.Collaborate with internal and external creative teams to craft innovative in-person activation concepts.Maintain brand consistency across all campaigns and marketing materials.Skills and Experience
Strong background in experiential marketing (XM) and activations.Proven leader with a track record of managing agency teams.Experienced in business development and pitching for new accounts.Deep understanding of the CPG and entertainment industries.Positive mindset with infectious energy and an ability to inspire teams.Visionary leader with a future-focused, evolutionary mindset.Strong grasp of Creative, Branding, and Design.Proficiency in Canva and other design software.Experience in copywriting and graphic design, whether in a hands-on or management capacity.This is a rare opportunity to join a fast-growing, high-energy agency where your expertise in client leadership, operational excellence, and business development will drive the next phase of growth. If you thrive in a fast-paced, creative environment and are ready to shape the future of our agency, we want to hear from you!Apply now and let’s build something extraordinary together!
AIP Connect believes in equal opportunity. Our recruitment consultants are committed to inclusive recruitment and selection practices and will not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation.
Accessibility: If you need any accommodations during the interview process, please let us know.
