Senior Product Marketing Manager, Competitive Intelligence
150k - 180k USD
Hybrid
Full Time
#Marketing
#SaaS
#AI
#Competitive Intelligence
#SaaS Products
#Critical Thinking
#Market Analysis
#Product Marketing
#Sales Engineering
#Technical Marketing
#Competitive Analysis
#Networking
At WalkMe, we pioneered the Digital Adoption Platform to help organizations unlock the full value of their technology investments. Our platform delivers guidance, engagement, insights, and automation so employees work more efficiently, leaders gain clear visibility into digital usage, and companies achieve stronger returns on their digital initiatives. We serve major global clients including IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey's, and Quest Diagnostics, and we have been recognized as a Star Performer in the DAP category for the second year in a row. We are now inviting you to join us as Senior Product Marketing Manager, Competitive Intelligence in a hybrid role based in the United States.
What you'll be doing
- Build and lead a comprehensive competitive intelligence program that positions you as the internal expert on market dynamics and competitor strategies.
- Create and distribute clear, fact-based enablement content such as battlecards and presentation slides that highlight WalkMe's product and technology advantages for sales, product, partner, and marketing teams.
- Monitor market announcements, conduct win/loss analysis, and share timely insights that shape competitive positioning, product roadmap decisions, and overall go-to-market execution.
What you'll bring
You will bring at least five years of product marketing experience in B2B SaaS, ideally with exposure to platform or multi-product environments. Strong business acumen and the ability to translate technical features into clear business value are essential. You will also demonstrate proven success in competitive analysis, technical marketing, or sales engineering, along with exceptional verbal, written, and visual communication skills. A talent for building relationships across all levels of an organization, from executives to individual contributors in sales, engineering, and marketing, will help you succeed. Experience with AI applications and competitive intelligence tools is a plus, and you must be fluent in English.
What you'll get
This role offers a total on-target earnings range of $150,000 to $180,000, with actual base pay determined by factors such as experience, skills, and business needs. In addition to compensation, you will receive hybrid and flexible work arrangements, professional development opportunities through our career compass program, a 401(k) with company matching up to $5,000, comprehensive medical insurance for you and your family, and paid time off to support a healthy work-life balance.
Walkme
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