Senior Demand Generation Manager
Hybrid
Full Time
#Marketing
#AI
#B2B Software
#ABM
#Salesforce
#HubSpot
#Webinar Platforms
#Project Management
#Campaign Planning
#Lead Generation
#Data Analysis
#Content Marketing
#Cross Functional Collaboration
Ready to shape how AI transforms the way teams work? At Cresta, we’re building Expertise AI that turns every customer conversation into real-time coaching, helping knowledge workers become dramatically more effective without replacing them.
Role at a glance
We’re hiring a Senior Demand Generation Manager on a full-time basis. This senior-level role is based in the United States and follows a hybrid schedule.
Your impact
- Own non-paid channels such as email, webinars, and direct mail, running end-to-end demand generation campaigns that connect with target accounts and hit pipeline goals.
- Design and launch intent- and interest-based lead programs, partnering closely with Sales to move prospects smoothly through the funnel.
- Track campaign performance with data, then refine tactics quickly to keep pipeline growing and programs on target.
What you'll need
Four or more years of hands-on marketing experience in B2B software, including at least two years planning and executing campaigns. You’re fluent with ABM platforms, Salesforce, HubSpot, and webinar tools, and you bring strong project-management skills and a bias for action. You thrive when juggling multiple projects, meet tight deadlines without missing details, and communicate clearly across Sales, Marketing, Content, and RevOps teams. English fluency is required.
Perks and compensation
We provide medical, dental, and vision insurance plus a hybrid work setup. Additional benefits include flexible vacation, paid parental leave, a monthly gym and phone allowance, a home-office stipend, and meals for in-office days.
