Cellares

Sales Enablement Manager

United States

On-site

Full Time

#Business Development

#Marketing

#CRM Systems

#Sales Enablement

#Design

#B2B Sales

Cellares is looking for a Sales Enablement Manager

Full Time Senior On-site United States Business Development Marketing CRM Systems Sales Enablement Design B2B Sales English

Position Summary

We are seeking an experienced Sales Enablement Manager to support our Commercial functions of Marketing and Business Development.

The primary focus of this position is to enhance the effectiveness of our Business Development teams by providing them with the necessary resources, training, and support. Responsibilities are multifaceted and focus on aligning sales strategies with overall business goals and ensuring clarity on processes, performance and tools.

This role operates within a highly matrixed structure and delivers substantial impact. By defining clear processes, responsibilities, tools, and timeline, it enhances efficiency and adds value across the entire organization.

Candidates should enjoy working in a fast-paced, mission-driven environment, and be prepared to tackle a broad selection of challenges as the company grows.

Responsibilities

Oversee the adoption of sales enablement tools, such as CRM systems, to streamline processes and enhance productivity within the Account-Based Marketing/Selling approach

Ensure that customer relationship management (CRM) systems are configured to support key account management processes (track interactions, deal progress, and account health)

Create flowcharts to illustrate the various scenarios and decision trees that sales reps might encounter during the sales process

Map key Commercial processes and critical connections with other departments (Tech Ops, Legal, Finance, Quality, R&D)

Provide a clear roadmap of actions sales reps should take at each main point of the sales process

Create and implement comprehensive sales enablement programs tailored to improve team performance and drive revenue growth

Work with Business Development Directors to develop tailored strategies for high-value clients as part of ABM

Implement and manage tools that provide insights into key account performance and engagement

Develop and monitor sales performance metrics to assess the effectiveness of training programs and sales strategies. Use this data to identify areas for improvement and optimize future initiatives

Establish and monitor key performance indicators specific to key account management success (Win-Rates, Time-to-Close, Upsell/Cross-sell, Win/Loss Analysis)

Create and distribute reports on key account performance to stakeholders, on a monthly/quarterly basis

Provide sales teams with essential materials such as product information, customer testimonials, and market insights that aid in closing deals

Provide feedback to marketing on which content is most effective for sales, based on usage data and sales team input

Manage sales collateral, including presentations, case studies, product sheets, and other marketing materials

Manage the sales enablement content repository, ensuring materials are up-to-date, easily accessible, and effectively utilized by the sales team

Identify relevant conferences: research and identify key sales enablement conferences that align with the team's goals and professional development needs; handle the logistics of conference attendance including registration; conduct analysis to demonstrate the potential return on investment from attending specific conferences; pre-conference planning; post-conference analysis

Work to incorporate insights gained from conferences into existing sales strategies and training programs

Design and conduct training sessions for new and existing sales staff, ensuring they are knowledgeable about products, sales techniques, and industry trends

Requirements

Bachelor's degree in Marketing, Business, or related field

5+ years of experience in sales enablement, product marketing, or related roles

Strong understanding of B2B sales processes and methodologies

Excellent communication and presentation skills and ability to convey information effectively across various teams

Self-awareness, integrity, authenticity, and a growth/entrepreneurial mindset

Proven ability to develop effective sales and marketing content

Experience with process flow design tools

Experience with CRM systems and sales enablement technologies

Data-driven approach with strong analytical and problem-solving skills

Ability to build and maintain relationships across multiple departments

Manage multiple initiatives simultaneously while ensuring alignment with business objectives

Understanding market trends and customer preferences is vital for developing relevant strategies.

Cellares

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Sales Enablement Manager at Cellares