Customer Journey Architect
Remote
Full Time
#Marketing
#AI
#SaaS
#Customer Journey Mapping
#Data Analysis
#Personalization
#Testing
#Google Analytics
#Salesforce CRM
#Web Development
#Marketing Automation
Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including:
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Discovery, offering AI-driven search and merchandising
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Content, offering a headless CMS
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Engagement, offering a leading CDP and marketing automation solutions
Together, these solutions combine the power of unified customer and product data with the speed and scale of AI optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. Bloomreach recently raised $175 million in a Series F funding round, bringing its total valuation to $2.2 billion. The investment was led by Goldman Sachs Asset Management with participation from Bain Capital Ventures and Sixth Street Growth. For more information, visit Bloomreach.com.
Become a Customer Journey Architect for Bloomreach! Are you passionate about innovation, AI, and transforming the way businesses connect with their customers online? Join Bloomreach and influence our marketing initiatives in the rapidly evolving AI era. This role is pivotal in designing and optimizing the customer experience across all touchpoints, ensuring that our customers receive exceptional service from their first interaction through to long-term engagement. The ideal candidate will possess a blend of analytical skills, creativity, and a deep understanding of customer behavior within the SaaS landscape.
What challenge awaits you?
Your job will be to:
Customer Journey mapping: Identify and optimize top converting user journeys for Bloomreach’s ideal customer profile (ICP)Develop and implement comprehensive user journey maps to optimize experiences across the website and other digital touchpoints Collaborate with team to identify and recommend opportunities for A/B testing, website personalization and conversion optimization Data Analysis: Conduct in-depth analysis of user behavior and engagement metrics to understand how users interact with the website throughout the buyer journey, from being a first time visitor through to a Bloomreach customerUse tools like Bloomreach Engagement, Hockeystack, Hotjar, Google Analytics, Salesforce CRM and calendar scheduling tools to report and optimize
- Content Oversight: Collaborate with content creators to ensure that all customer-facing materials align with the desired customer experience and journey. Develop personalization strategies to tailor the user experience based on user behavior, preferences, and demographics
- Performance Metrics: Define key performance indicators (KPIs) for measuring the success of customer journey initiatives. Regularly report on these metrics to stakeholders.
You have the following experience and qualities:
Professional experience
- Bachelor's degree in Marketing, Business, Data Science, or a related field.
- Proven experience in user journey mapping and personalization within a SaaS or digital marketing environment. Familiarity with B2B SaaS buying journeys is highly desirable.
- Proficiency in using data analytics tools and platforms to drive personalization strategies. Ability to interpret complex data sets and translate findings into actionable strategies.
- Desire to understand AI/ML technologies and their application in enhancing customer experiences.
- Proven track record of successfully implementing personalization strategies and improving conversion rates that drive business outcomes and growth.
- Technical Proficiency: Familiarity with UX/UI principles and basic knowledge of web development technologies is a plus. Understanding of marketing automation tools is also beneficial.
Personal qualities
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- A deep passion for AI, and a commitment to shaping the future of digital experiences in the era of AI.
- A motivated “can-do” individual, fluent in English and able to work independently as well as part of a team.
- A mindset for testing - always on the lookout for new ways to improve engagement and optimize performance.
- Strong analytical skills - you’ll know your way around numbers and be able to make assessments of performance and subsequent recommendations.
Excited? Join us and transform the future of commerce experiences.
More things you'll like about Bloomreach:
Culture:
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A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one.
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We have defined our 5 values and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We've embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication.
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We believe in flexible working hours to accommodate your working style.
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We work remote-first with several Bloomreach Hubs available across three continents.
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We organize company events to experience the global spirit of the company and get excited about what's ahead.
- We encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer*.
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The Bloomreach Glassdoor page elaborates on our stellar 4.6/5 rating. The Bloomreach Comparably page Culture score is even higher at 4.9/5
Personal Development:
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We have a People Development Program -- participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions.
- Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.*
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Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.
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Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)*
Well-being:
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The Employee Assistance Program -- with counselors -- is available for non-work-related challenges.*
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Subscription to Calm - sleep and meditation app.*
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We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.
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We facilitate sports, yoga, and meditation opportunities for each other.
- Extended parental leave up to 26 calendar weeks for Primary Caregivers.*
Compensation:
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Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location.*
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Everyone gets to participate in the company's success through the company performance bonus.*
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We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.
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We reward & celebrate work anniversaries -- Bloomversaries!*
(*Subject to employment type. Interns are exempt from marked benefits, usually for the first 6 months.)
Excited? Join us and transform the future of commerce experiences!
If this position doesn't suit you, but you know someone who might be a great fit, share it - we will be very grateful!
Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Bloomreach are considered property of Bloomreach and are not subject to payment of agency fees.
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