Business Development Director at Coupang Internal

Company Introduction

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been at since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.
 

Role / Team Overview

Coupang is looking for a Business Development Director to lead the new partner acquisition effort for our Coupang Partners program. Coupang Partners is the largest affiliate program in South Korea. Starting in 2018 as an ordinary affiliate program to drive  traffic and sales, it has grown as a massive growth engine for the business driving billions of dollars annually while allowing partners to effectively monetize. We have built the program ground up including the technical platform that today hosts a massive number of partners ranging from top apps and web publishers to influencers and bloggers. However, we are still in the early stage of growing our partner network, and we’re looking for a seasoned business development professional to take our partner acquisition effort to the next level.

The role is for a BD leader who will define the strategic vision by identifying opportunities to grow and nurture our partner network and putting a structure in the acquisition process, driving the growth of our business while giving back ad revenue to our partner publishers. This person would have an opportunity to manage and coach talented business development professionals.

Responsibilities (including but not limited to)

• Research and identify potential targets, systematically grouping and prioritizing based on data
• Attract new partners and create positive, long-lasting relationships with current and potential partners
• Innovate and oversee our sales pitch process for scaling opportunities

• Communicate with potential partners to understand their needs and offer products and solutions to their problems
• Develop proposals based on specific needs of business and prepare and deliver pitches and presentations to potential partners
• Closely partner with Product teams to identify opportunities for new product offerings to potential partners

• Negotiate contract terms with prospective partners and communicate with internal stakeholders
• Gather and analyze useful market information from customer and competitor data to stay abreast of advertising / monetization industry trend
• Collaborate with Account Management team to properly manage existing partners
• Report to Senior Leadership on the progress of our overall acquisition effort

Basic Qualifications

• At least 10+ years of Business Development, Supply Acquisition, or Ad Sales
• Understanding of ad tech and publisher industry in Korea
• Be self-motivated, confident, energetic, and creative.
• Work well autonomously and be at the same time a good collaborative team player.
• Track record of managing large account portfolios
• Attention to detail and ability to prioritize multiple tasks simultaneously

Preferred Qualifications

• Deep experience in DSPs, large scale monetization platforms and Ad networks
• Experience of working in large scale Ad Tech companies or Affiliate networks.
• Experience of working in e-commerce companies
• Experience using analytical, sales, and productivity tools such as SalesForce, Marketo
• Experience of working with product managers and engineers to solve customer problems and devise solutions
• Exceptional data-analysis and presentation skills
• English Language Fluency

Equal Opportunities for All

Coupang is an equal opportunity employer. Our unprecedented success could not be possible without the valuable inputs of our globally diverse team.