Arbitrum Foundation

Brand Strategy Lead

Remote

Full Time

#Marketing

#Brand Strategy

#Design

#Growth Marketing

#Digital Marketing

Arbitrum Foundation is looking for a Brand Strategy Lead

Full Time Lead Remote Marketing Brand Strategy Design Growth Marketing Digital Marketing English Remote work Medical insurance Home office budget Mental wellness budget Learning budget Flexible hours Paid time off

About Arbitrum Foundation

The Arbitrum Foundation is dedicated to scaling Ethereum through cutting-edge Layer 2 solutions. Our flagship product, Arbitrum One, an Optimistic Rollup, enables faster, more affordable transactions while maintaining Ethereum’s security and decentralization. We empower developers to build decentralized applications (dApps) that are both scalable and secure, using Arbitrum chains, which offer flexibility in performance and cost. Our mission is to enhance the Ethereum ecosystem and drive the adoption of Web3 technology by delivering high-performance, open-source blockchain solutions. Arbitrum is already the leading Ethereum scaling solution with hundreds of dApps on the platform and over $13bn TVL.

At the Arbitrum Foundation, we value decentralization, innovation, and community. We are committed to shaping the future of decentralized finance and blockchain technology, and we’re looking for passionate individuals to help us build the next generation of the Web.

Your Role

The Arbitrum Foundation marketing team is seeking a Head of Brand Marketing who can merge traditional Web2 marketing strategies with innovative Web3 growth techniques to drive the success of projects launching on Arbitrum while growing the brand through strategic partnerships across key verticals and strengthening user conversion and retention. Your role is central to ensuring user adoption growth and the success of the Arbitrum ecosystem in key verticals and driving liquidity. You will provide consultations to our partners and be responsible for running growth campaigns for our partners.

Your Responsibilities

Develop and implement a long-term brand strategy that aligns with the Arbitrum Foundation’s overall business objectives.

Define and articulate the brand's unique value proposition and positioning.

Create a strong brand identity, including a logo, tagline, and visual language.

Establish brand guidelines and ensure consistency across all marketing materials and channels.

Develop and execute integrated marketing campaigns to increase brand awareness and visibility.

Leverage a mix of Web3 and non-Web3 marketing channels, including social media, content marketing, PR, and paid advertising.

Identify and partner with key influencers, partners and media outlets to amplify brand messaging.

Monitor brand sentiment and reputation, and take proactive measures to address any issues.

Create and manage a seamless brand experience across all touchpoints, including the website and social media.

Develop and implement full-funnel marketing programs to foster long-term relationships with builders and users.

Collaborate with cross-functional teams to ensure brand consistency in product launches and updates.

Establish key performance indicators (KPIs) to measure brand health and marketing effectiveness.

Track and analyze brand metrics, such as brand awareness, brand perception, and brand preference.

Use data-driven insights to optimize marketing strategies and campaigns.

What You'll Need

5+ years in full-funnel campaign design and management across growth and brand, in relation to Web2 and Web3 experiences; case study & presentation required during the interview.

Proven track record in brand marketing, preferably in the blockchain industry and in-depth knowledge of the Web3 ecosystem.

Good grasp of Web3 user funnel challenges and cross-platform user journey.

Deep understanding of digital marketing channels and tactics.

Strong leadership skills.

Excellent communication and presentation skills.

Strong analytical and problem-solving skills.

Ability to work in a fast-paced, dynamic environment.

Passion for blockchain technology and the future of decentralized finance.

Effective relationship builder with strong communication skills.

Strongly entrepreneurial and autonomous, requiring minimum guidance, yet proactive in asking questions to get things done.

Be able to work across time zones with a global cross-functional team.

Strong spoken and written English communication skills.

Arbitrum Foundation Perks

The Arbitrum Foundation's benefits program is designed to prioritize the health and well-being of you and your family. Our comprehensive compensation package offers a range of benefits for all full-time employees:

- Remote first global workforce

- Industry-leading healthcare insurance

- Home office set-up allowance

- Wellbeing allowance

- Growth / continuing education allowance

- Flexible time off

- Company-issued laptop

The Arbitrum Foundation is committed to a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. The Arbitrum Foundation is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.

If you believe you're a strong candidate but don’t meet every requirement listed in the job description, we still encourage you to reach out. We’d love the opportunity to connect and explore how you could be a great fit for the role.

Learn More about The Arbitrum Foundation

Website|Twitter|Telegram|Discord|LinkedIn

Arbitrum Foundation

1 views

0 applied

Social Media

Visit Arbitrum Foundation

Share this job

Copy Permalink

Open roles at Arbitrum Foundation

Arbitrum Foundation

Head of Brand Marketing

Remote

Full Time

#Marketing

#Blockchain

#Web3

#Brand Strategy

#Digital Marketing

#Leadership

#Communication

#Analytical Skills

Arbitrum Foundation

AI Vertical Growth Marketer

Remote

Full Time

#Marketing

#AI

#Blockchain Technology

#Web3

#Data Analysis

Arbitrum Foundation

Ambassador Program Ops and Analytics Manager

Remote

Full Time

#Marketing

#Project Management

#Data Analytics

#Operations Management

#Airtable

#Problem Solving

#Organizational

#Multitasking

#Time Management

#Attention To Detail

#Communication

Arbitrum Foundation

Brand & Vertical Marketing Lead

Remote

Full Time

#Marketing

#Web3

#Design

#Digital Marketing

#NFT

#Partnership Management

#Collaboration

#Management

#Relationship Building

Discover similar jobs

Maximus

Marketing Creative Director

Remote

Full Time

#Performance

#Leadership

#Operations

#Brand Development

#Team Management

#AI Tools

#Digital

#Brand Strategy

#Content Creation

Bounce

UX/Product Researcher

Remote

Contractor

#UX Research

#Product Research

#Design

#Research

#Qualitative Research

#Ops

#user

#Coaching

#Communication Skills

Pathstream

Director, End User Content Strategy

120k - 175k USD

Remote

Contractor

#Content Strategy

#Marketing

#Content Marketing

#Creative Direction

#Video Production

#Writing

#Data Analysis

#Contractor Management

#Content

#Brand

#Collaboration

Outsourcedstaff

Senior Video Editor

Remote

Full Time

#Social Media

#Video Editing

#Marketing

#Adobe Premiere Pro

#After Effects

#Photoshop

#Graphic Design

#Photo Editing

#Storytelling

Quest Resource LLC

Project Manager

Remote

Full Time

#Project Management

#Scheduling

#Budget Management

#Design

#Risk Management

#Procurement

#Coordination

#Quality Control

#Client Communication

Sahara AI

Social Media Manager

Remote

Contractor

#Social Media

#Web3

#Marketing

#Social Media Marketing

#Content Creation

#Community Engagement

#Analytics

#Twitter

#Discord

#YouTube

#Figma

#Copywriting

Cagents

Marketing Creative Coordinator

Remote

Full Time

#Marketing

#Graphic Design

#Project Management

#adobe indesign

#Adobe Illustrator

#Adobe Photoshop

#Microsoft Office

#Canva

#Video Editing

#Social Media

Harold Jean-Louis, Inc.

Social Media Marketer

Remote

Internship

#Social Media

#Marketing

#Content Creation

#Strategy

#Database Development

SmartBug Media

HubSpot Sales Executive

Remote

Full Time

#Sales

#SaaS Sales

#Digital Marketing

#Outbound Prospecting

#HubSpot

#Pipeline Management

#Lead Qualification

#Cold Outreach

#Competitive Analysis

Hyperhug

Junior Game Designer

Remote

Full Time

#Game Development

#Mobile

#Unity

#Excel

#Programming

#Math

#Design

#Localization

#Ops

Momentum Data

Global ABM Director

Remote

Full Time

#Account Based Marketing

#B2B Marketing

#Martech

#Marketing

#Strategy

#Pipeline Generation

#Sales

#Orchestration

#ROI

#B2B SaaS

#Collaboration

PramiraTech

Digital Marketing Consultant

Remote

Full Time

#Digital Marketing

#Telecom

#Social Media

#Creative

#Infographics

#Scheduling

#Content Creation

McFadyen Digital

Sales Director

Remote

Full Time

#Digital

#Sales

#Technology

#Sales Cycle Management

#Pipeline Building

#Cold Calling

#Channel Partnerships

#CRM

#Digital Marketing

#AI

Level99

Manager Field Marketing Partnerships PR

Remote

Full Time

#Field Marketing

#Partnerships

#Public Relations

#Marketing

#Brand Partnerships

#Project Management

#Campaigns

#Event Management

#Data Analysis

#Relationship Building

#Creative Strategy

SocialLighthouse1

Social Media Community Manager

Remote

Part Time

#Social Media

#Community Management

#Marketing

#Content Creation

#Community Engagement

#Monitoring

#Content

#Copywriting

#TikTok

#YouTube

Flying Bisons

Head of AI Enablement

Remote

Contractor

#AI

#UX Design

#Design

#APIs

#Engineering

#Claude

#Gemini

#Automation Tools

Rimutee

UX/UI Designer

Remote

Contractor

#Digital Transformation

#UX Research

#Service Design

#Design

#Usability Testing

#Figma

#Adobe XD

#Miro

#Hotjar

#Jira

#Confluence

Brafton

Account Executive

Remote

Full Time

#Sales

#Digital Marketing

#SaaS

#B2B Sales

#SEO

#Content Strategy

#HubSpot

#Pipeline Management

#Consultative Selling

Welltech

Senior User Acquisition Manager

Remote

Full Time

#User Acquisition

#Paid Social

#Digital Marketing

#Ads

#TikTok

#Testing

#Google Analytics

#MS Excel

#Google Sheets

Ansrsource

Director Business Development

Remote

Full Time

#Business Development

#Learning

#Partnerships

#Sales

#Relationship Management

#Pipeline Management

#Sales Presentations

#Client Management

#Digital Marketing

#Design

Your dream job awaits.

Explore exciting opportunities, connect with top employers, and ignite your career.

Explore Jobs

Related Resources

Marketing Salary Guide

Compensation data for Marketing roles

Marketing Job Market

Hiring trends and demand for Marketing

Marketing Interview Prep

Practice questions for Marketing interviews

Design Salary Guide

Compensation data for Design roles

Design Job Market

Hiring trends and demand for Design

Design Interview Prep

Practice questions for Design interviews

Brand Strategy Lead at Arbitrum Foundation