Brand Strategy Lead
Remote
Full Time
#Marketing
#Brand Strategy
#Design
#Growth Marketing
#Digital Marketing
The Arbitrum Foundation is dedicated to scaling Ethereum through innovative Layer 2 solutions. Our flagship product, Arbitrum One, is an Optimistic Rollup that makes transactions faster and more affordable while upholding the security and decentralization of Ethereum. As the leading Ethereum scaling solution, we support hundreds of decentralized applications and manage over 13 billion dollars in total value locked. We are driven by values of decentralization, innovation, and community, and we invite you to join us in shaping the future of decentralized finance and Web3 technology.
What you'll be doing
- You will design and execute a comprehensive, long-term brand strategy that supports our core business objectives while defining our unique value proposition.
- You will lead the creation of a cohesive brand identity and establish guidelines to ensure consistency across every channel and marketing asset.
- You will manage full-funnel marketing programs, using data-driven insights to optimize campaigns and foster lasting relationships with both builders and users.
What you'll bring
We are looking for a leader who is passionate about blockchain and possesses the following qualifications:
- At least 5 years of experience in full-funnel campaign design and management within both Web2 and Web3 environments.
- A proven background in brand marketing, ideally with deep knowledge of the blockchain industry and the Web3 user journey.
- Strong analytical skills and the ability to use data to refine marketing strategies.
- Excellent communication and presentation skills, including the ability to share case studies during the interview process.
- An entrepreneurial mindset and the ability to work autonomously across global time zones.
- Fluency in English, both written and spoken.
What you'll get
We offer a supportive environment designed to prioritize your health and professional growth, including:
- The flexibility of a remote-first work environment.
- Industry-leading medical insurance.
- A dedicated budget for your home office setup.
- An allowance to support your mental wellness.
- A learning budget to help you continue your professional education.
- Flexible hours and paid time off.
