Associate Director, Strategy - Retail at Movable Ink

We are looking for an Associate Director of Strategy to join our team in the United Kingdom. At Movable Ink, we help the world’s most innovative brands scale content personalization through data-activated generation and AI decisioning, supporting a global client base with nearly 600 employees.

Responsibilities

• Partner with Client Experience teams to understand the email programs and AI-driven personalization goals of our strategic accounts.
• Collaborate with Sales, Solutions Architecture, and Client Experience to create integrated strategies for 3-4 brands each quarter, using data to demonstrate both immediate and long-term value.
• Create strategic roadmaps for our Content Generation solutions to support company growth and retention.
• Design and oversee test plans to measure the incremental success of your strategies.
• Manage end-to-end reporting to showcase the impact of AI personalization.
• Build and maintain strong relationships with senior-level clients at the VP level and above.
• Represent the company at industry events and conferences while partnering with our marketing and PR teams to develop thought leadership.
• Serve as a subject matter expert on retail trends, email marketing, and AI-driven personalization.
• Produce original research and vertical-specific content monthly to support our broader account teams.
• Act as a voice for our clients by providing feedback on our AI decisioning tools based on your expertise.

Must-haves

• At least 7 years of digital industry experience, specifically within a large retail environment.
• Strong background in email marketing or CRM.
• Proven ability to navigate large public companies and overcome obstacles to ensure successful delivery.
• Deep strategic experience in retail with the ability to identify and quantify campaign trends.
• Demonstrated skill in influencing enterprise technology investments through clear business cases.
• Excellent project management and organizational abilities, including the capacity to handle multiple deadlines and resolve blockers.
• Fluency in English.

Nice-to-haves

• Experience with mobile marketing.
• Familiarity with complex AI personalization.

Benefits

We are dedicated to building a diverse and inclusive workplace where everyone can thrive. We encourage you to apply even if you do not meet every single qualification listed above, as we value the unique perspectives that different backgrounds bring to our team.