AI Marketing Manager at BARK

At BARK, we are proud to be the world’s most dog-centric company. Since our founding in 2011, we have dedicated ourselves to making dogs and their humans happy through innovative products like BarkBox, BARK Super Chewer, BARK Food, and BARK Bright dental solutions. We reach dogs across the country through our own subscription services and partnerships with major retailers like Target, Amazon, and Chewy. We are now looking for a forward-thinking leader to help us integrate cutting-edge artificial intelligence into our marketing efforts, ensuring that we continue to provide personalized, joyful experiences for dogs everywhere.

About the Role

We are seeking an AI Marketing Manager to join our team in a full-time, on-site capacity. This executive-level role is designed for a creative strategist who can bridge the gap between advanced technology and heartfelt brand storytelling. You will be responsible for revolutionizing our marketing approach by leveraging AI and machine learning to deepen customer loyalty, optimize campaign performance, and deliver hyper-personalized content to our community of dog lovers.

Key Responsibilities

• Develop and execute comprehensive, AI-powered marketing strategies that utilize predictive analytics to forecast customer behavior and drive engagement.
• Collaborate with our data science and creative teams to implement recommendation engines and automated touch points that personalize the experience for every dog and owner.
• Monitor emerging AI trends and technologies to ensure our marketing remains at the forefront of innovation while maintaining our unique brand voice.

Requirements

To succeed in this role, you should bring a blend of technical expertise and strategic marketing leadership. We are looking for the following qualifications:

• A Bachelor’s or Master’s degree in Marketing, Data Science, or a related field.
• Eight to ten years of experience in digital marketing, including at least two years specifically focused on the application of AI and machine learning tools.
• Proven expertise in utilizing analytics and marketing platforms such as Shopify, Google Analytics, Tableau, and Adobe.
• A data-driven mindset paired with the ability to solve complex problems creatively.
• A genuine passion for dogs and a desire to contribute to a mission-driven, fast-paced team.

Location

This position is based on-site at our office in New York, NY.

Compensation and Benefits

The base salary range for this position is $150,000 to $200,000. In addition to competitive pay, we offer a comprehensive benefits package to support you and your furry family members, including:

• Medical insurance.
• 401k retirement planning.
• Equity compensation.