VP of Marketing at Marker Learning

Marker Learning is on a mission to make learning disability assessments more affordable and accessible for schools and families. One in five students has a learning disability such as dyslexia, yet only four percent receive a proper diagnosis because of high costs and limited access to qualified professionals. Marker’s proprietary technology shortens the evaluation process dramatically, helping reduce the long-term risks that undiagnosed students face. Backed by leading mission-driven venture firms and education nonprofits, the company is scaling quickly to serve more students nationwide.

Key outcomes

• Design and implement a comprehensive marketing strategy that supports company growth targets and aligns with overall business objectives.
• Refine brand positioning and messaging so that it clearly differentiates Marker Learning and resonates with special education leaders, school psychologists, private practitioners, and district decision-makers.
• Establish Marker as a recognized thought leader through a content program that educates prospects and guides them through each stage of the buyer’s journey.
• Generate qualified demand and leads via an omni-channel approach that blends field marketing, Account-Based Marketing, and demand-generation tactics.
• Build, lead, and mentor a high-performing marketing team that values creativity, accountability, and continuous improvement.
• Plan and execute webinars, conferences, and trade shows that produce leads, strengthen relationships, and raise brand visibility within the special education sector.
• Collaborate with the product team on positioning, messaging, and successful launches of new offerings.
• Develop a marketing analytics framework that tracks performance, engagement, and conversion at both the individual and district levels, ensuring every initiative is tied to measurable ROI.

Requirements

• Extensive marketing experience within enterprise SaaS or comparable business models.
• At least five years in a leadership or managerial role, combined with a willingness to contribute hands-on work when needed.
• Proven success developing and executing marketing strategies that have delivered measurable business growth, greater brand awareness, and stronger customer engagement.
• Demonstrated expertise in Account-Based Marketing, events marketing, content marketing, and demand generation.
• Strong analytical skills with a consistent focus on ROI and data-driven decision making.
• Excellent written and verbal communication abilities, including the capacity to translate complex ideas for non-technical audiences.
• Comfort working in a fast-paced startup environment where priorities can shift quickly.
• Fluency in English.

Preferred qualifications

• Background in ed-tech or mental health fields.
• Experience fostering a culture of testing, measurement, and innovation within marketing teams.

Compensation

We offer a competitive compensation package along with the flexibility of fully remote work.

How to apply

If this opportunity aligns with your experience and interests, we invite you to submit your application. We look forward to learning more about how you can contribute to Marker Learning’s mission.