VP of Marketing at Fitbod

At Fitbod, we are dedicated to helping individuals of every fitness level reach their health and wellness goals through personalized, dynamic training plans. We pride ourselves on fostering a collaborative, fast-paced environment where we value innovative ideas, set ambitious goals, and celebrate every victory. As a member of our close-knit team, you will collaborate directly with our founders to shape the future of the Fitbod experience, ultimately helping hundreds of thousands of users lead healthier lives. We are currently seeking a VP of Marketing to join us in a full-time, remote capacity to lead our marketing efforts and drive our next phase of growth.

Key outcomes

• Lead and mentor a cross-disciplinary team covering paid user acquisition, lifecycle and email marketing, content, social media, and brand creative.
• Identify and evaluate new marketing channels to diversify our acquisition strategy and decrease our dependence on paid advertising.
• Scale our paid user acquisition programs while optimizing conversion funnels to maximize return on investment.
• Leverage our unique fitness data to conduct research on exercise science, translating those insights into engaging content.
• Create and execute a strategic roadmap for growth, testing, and iteration over the next 18 months.
• Refine our brand positioning to ensure we remain a leader in the health and fitness industry across all customer segments.
• Develop and implement initiatives focused on long-term customer retention and lifecycle management.

Requirements

• Proven experience in strategic leadership, including the ability to set a clear vision and guide multidisciplinary teams to success.
• A strong background in scaling user acquisition at a consumer-focused company, with expertise in managing a diverse portfolio of channels.
• Deep understanding of subscription business models, consumer behavior, and the optimization of user retention.
• A quantitative mindset with the ability to perform rigorous data analysis and A/B testing to drive marketing performance.
• Strong product intuition and the ability to identify features that enhance the value proposition for our users.
• Excellent ideation skills and the ability to evaluate creative solutions to complex growth challenges.
• Fluency in English.

Compensation

We offer a comprehensive benefits package designed to support your health and well-being. This includes full medical, vision, dental, life, and disability insurance. Our team members enjoy flexible time off, a 401(k) plan with a 4% company match, and company-wide wellness days. Additionally, we provide a stipend for fitness expenses and support your professional growth with an annual budget of $2,000 for continuing education and development.

How to apply

If you are passionate about health and fitness and ready to lead our marketing strategy, we would love to hear from you. Please submit your application to be considered for this role, and we look forward to reviewing your background and experience.