VP of Marketing at Fitbod

Fitbod logo
Fitbod

VP of Marketing

Remote

Full Time

#Marketing

#Team Leadership

#user

#Content Strategy

#Positioning

#Retention

#Leadership

Fitbod is looking for a VP of Marketing
Full TimeExecutiveRemoteMarketingTeam LeadershipuserContent StrategyPositioningRetentionLeadershipEnglishRemote workMedical insuranceVision insuranceDental insuranceLife insuranceDisability insurance401kFlexible hoursPaid time off

Sign up to unlock quick summaries and profile fit assessments

At Fitbod, our mission is to empower our users of all ages, levels and experience in maximizing their health & wellbeing through a customized and dynamic fitness plan. We value ideas, set achievable goals and celebrate our wins - both big & small!  It’s a challenging and evolving environment that enables you to learn and grow.  As a part of a tightly-knit collaborative team, you will have the opportunity to work closely with our founders in the continued evolution of the Fitbod experience, and in doing so, directly help hundreds of thousands of loyal users practice fitness and lead healthier lives!
As Fitbod's new VP of Marketing, you would directly lead and scale the marketing group, and help Fitbod achieve that next step-function growth. Reporting to the CEO, this person will oversee all aspects of marketing and drive the marketing vision and strategy for Fitbod. 

Key Responsibilities
  • Team Leadership: Lead a team of cross-disciplinary marketers (Paid User Acquisition, Email and Lifecycle, Content, Social Media and Creative/Brand) to drive key business outcomes 
  • Channel Expansion: Identify and assess new marketing channels to diversify acquisition efforts and reduce reliance on paid advertising. Develop a strategic roadmap for scaling growth activities across various channels.
  • Paid User Acquisition: Increase the scale and effectiveness of the paid user acquisition program, driving towards the next level of growth. Lead initiatives to optimize conversion funnels and maximize ROI.
  • Content Strategy: Utilize Fitbod's unique dataset to conduct research and insights into exercise science, leveraging findings to inform content creation and enhance user engagement.
  • Long-Term Roadmap: Develop a comprehensive roadmap and methodology for testing, iteration, and scaling of growth activities over the next 6-18 months, aligning with business objectives and market trends.
  • Brand Positioning: Define and evolve Fitbod’s brand positioning as a leader in the health and fitness space, across various customer segments.
  • Engagement & Retention: Launch and execute customer retention and lifecycle initiatives.


    • About You
  • Channel Ownership: Previous experience owning and scaling entire marketing channels, from top-of-funnel strategies to conversion optimization.
  • Quantitative Background: Demonstrated ability to analyze data, conduct AB testing, and make data-driven decisions to optimize marketing performance.
  • Strategic Leadership: Proven track record of setting strategic direction, roadmap development, and leading multidisciplinary marketing teams to success.
  • Ideation Skills: Strong ability to generate and evaluate diverse ideas for solving marketing challenges and driving growth.
  • Experience Scaling Acquisition: Direct experience scaling user acquisition efforts at a similar company, with a focus on diversifying and managing a portfolio of marketing channels.
  • Consumer Experience: Strong understanding of consumer behavior and subscription business models, with a focus on optimizing user experience and retention.
  • Product Sense: Intuition for identifying features and solutions that effectively address user needs and enhance product value proposition.


    • Try our app for free! https://www.fitbod.me/ 
    Positions are remote-only, with the option to work from our SF office when it is safe to do so.
    We are looking for full-time teammates! Positions include a full benefits package including: Full Medical, Vision, Dental, Life & Disability Insurance, flexible time-off, Slavic 401(k) with a 4% company match, company-wide days off for wellness & social lunches (via Zoom of course), a stipend for the gym/fitness, and all employees are able to expense up to $2000USD/year for continuing their development while employed with Fitbod!
    We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or Fitbod Applicant and Worker Privacy Notice.
    By submitting your information, you agree that you have read and agree to the terms in our Fitbod Applicant and Worker Privacy Notice
    Fitbod logo

    Fitbod

    32 views

    1 applied

    Company Size

    51-100

    Markets

    Consumer
    Fitness

    Social Media

    Visit Fitbod
    Share this job
    Copy Permalink
    Open roles at Fitbod
    Fitbod logo
    Fitbod

    Senior Machine Learning Engineer

    Remote

    Full Time

    #Engineering

    #Kubernetes

    #Python

    #PyTorch

    #Vertex AI

    #Machine Learning

    Fitbod logo
    Fitbod

    Senior iOS Engineer

    Remote

    Full Time

    #Engineering

    #Swift

    #SwiftUI

    #UIKit

    #Concurrency

    #Combine

    #Core Data

    #Alamofire

    #MVVM

    #Design

    #Programming

    Discover similar jobs
    Pathstream logo
    Pathstream

    Director, End User Content Strategy

    120k - 175k USD

    Remote

    Contractor

    #Content Strategy

    #Marketing

    #Content Marketing

    #Creative Direction

    #Video Production

    #Writing

    #Data Analysis

    #Contractor Management

    #Content

    #Brand

    #Collaboration

    MasterBrand Cabinets LLC logo
    MasterBrand Cabinets LLC

    Area Vice President Dealer Sales

    Remote

    Full Time

    #Sales

    #Sales Leadership

    #Manufacturing

    #Sales Strategy

    #Management

    #Team Leadership

    #Growth

    #Forecasting

    #Performance Management

    Outsourcedstaff logo
    Outsourcedstaff

    Senior Video Editor

    Remote

    Full Time

    #Social Media

    #Video Editing

    #Marketing

    #Adobe Premiere Pro

    #After Effects

    #Photoshop

    #Graphic Design

    #Photo Editing

    #Storytelling

    S
    Sahara AI

    Social Media Manager

    Remote

    Contractor

    #Social Media

    #Web3

    #Marketing

    #Social Media Marketing

    #Content Creation

    #Community Engagement

    #Analytics

    #Twitter

    #Discord

    #YouTube

    #Figma

    #Copywriting

    Cagents logo
    Cagents

    Marketing Creative Coordinator

    Remote

    Full Time

    #Marketing

    #Graphic Design

    #Project Management

    #adobe indesign

    #Adobe Illustrator

    #Adobe Photoshop

    #Microsoft Office

    #Canva

    #Video Editing

    #Social Media

    Harold Jean-Louis, Inc. logo
    Harold Jean-Louis, Inc.

    Social Media Marketer

    Remote

    Internship

    #Social Media

    #Marketing

    #Content Creation

    #Strategy

    #Database Development

    F
    Form3

    Junior Product Owner

    Remote

    Full Time

    #Payments

    #Product Management

    #Business Analysis

    #user

    #API

    #Data Analysis

    #Stakeholder Management

    #Product

    Momentum Data logo
    Momentum Data

    Global ABM Director

    Remote

    Full Time

    #Account Based Marketing

    #B2B Marketing

    #Martech

    #Marketing

    #Strategy

    #Pipeline Generation

    #Sales

    #Orchestration

    #ROI

    #B2B SaaS

    #Collaboration

    Level99 logo
    Level99

    Manager Field Marketing Partnerships PR

    Remote

    Full Time

    #Field Marketing

    #Partnerships

    #Public Relations

    #Marketing

    #Brand Partnerships

    #Project Management

    #Campaigns

    #Event Management

    #Data Analysis

    #Relationship Building

    #Creative Strategy

    SocialLighthouse1 logo
    SocialLighthouse1

    Social Media Community Manager

    Remote

    Part Time

    #Social Media

    #Community Management

    #Marketing

    #Content Creation

    #Community Engagement

    #Monitoring

    #Content

    #Copywriting

    #TikTok

    #YouTube

    H1 logo
    H1

    Product Marketing Manager

    120k - 135k USD

    Remote

    Full Time

    #Healthcare

    #Product Marketing

    #SaaS

    #Content Creation

    #Collaboration

    #Messaging

    #Positioning

    #Enablement

    #B2B Marketing

    B
    Bankjoy

    Head of HR

    Remote

    Full Time

    #HR Operations

    #Fintech

    #People Ops

    #Performance Management

    #Employee Relations

    #Leadership

    #Talent Development

    #Retention Strategy

    #Employment Law

    #HR systems

    D
    Dianthus Therapeutics

    Executive Director / Vice President, Corporate and Internal Communications

    Remote

    Full Time

    #Corporate Communications

    #Internal Communications

    #Communications Strategy

    #Executive Communications

    #Content Strategy

    #Social Media

    #Project Management

    #Storytelling

    #Employer Branding

    #Employee Engagement

    Brafton logo
    Brafton

    Account Executive

    Remote

    Full Time

    #Sales

    #Digital Marketing

    #SaaS

    #B2B Sales

    #SEO

    #Content Strategy

    #HubSpot

    #Pipeline Management

    #Consultative Selling

    Sidecar Health logo
    Sidecar Health

    Director of Account Management

    Remote

    Full Time

    #Account Management

    #Health Insurance

    #Business Operations

    #Customer Success

    #Team Leadership

    #Relationship Management

    #Process Building

    #Healthcare

    #Analytical Skills

    #Communication Skills

    TerrySootManagementGroup logo
    TerrySootManagementGroup

    Team Lead

    Remote

    Full Time

    #Project Management

    #Data

    #Team Leadership

    #Team Management

    #Performance Monitoring

    #Quality Control

    #Cost Management

    #Risk Management

    #Communication

    #Coordination

    #Scheduling

    A
    Amplemarket

    Frontend Software Engineer

    Remote

    Full Time

    #Frontend Engineering

    #Sales

    #AI

    #React.Js

    #HTML

    #CSS

    #JavaScript

    #UI Design

    #user

    #Ruby on Rails

    #PostgreSQL

    #Elasticsearch

    #Redis

    P
    Panoptyc

    Senior Director of Sales

    130k - 180k USD

    Remote

    Full Time

    #Sales Leadership

    #AI

    #Go To Market

    #SaaS Sales

    #Team Leadership

    #Enterprise

    #Sales Strategy

    #Customer Success

    #Pipeline Management

    #Closing

    #Sales Coaching

    D
    Darkroom

    Associate Director, Design

    Remote

    Full Time

    #Growth Marketing

    #Design

    #Figma

    #Brand Design

    #Web

    #Adobe Photoshop

    #Adobe Illustrator

    #Project Management

    #Team Leadership

    #Presentation

    #Design Systems

    Everseen logo
    Everseen

    Product Manager III – Data Intelligence

    Remote

    Full Time

    #AI

    #Data

    #Retail

    #Product Management

    #Data Analytics

    #Product Strategy

    #Leadership

    #Data Governance

    #UX Research

    #Analytics

    #Customer Engagement

    #Metrics

    Your dream job awaits.

    Explore exciting opportunities, connect with top employers, and ignite your career.

    Explore Jobs

    Related Resources

    Marketing Salary Guide
    Compensation data for Marketing roles
    Marketing Job Market
    Hiring trends and demand for Marketing
    Marketing Interview Prep
    Practice questions for Marketing interviews
    Team Leadership Salary Guide
    Compensation data for Team Leadership roles
    Team Leadership Job Market
    Hiring trends and demand for Team Leadership
    Team Leadership Interview Prep
    Practice questions for Team Leadership interviews