VP, Marketing at Humi

We are Humi, the leading Canadian employment platform designed to help businesses manage everything from payroll and benefits to onboarding and performance. Since our founding in 2016, we have grown from a simple app into a vital tool for Canadian employers. We have recently joined forces with Employment Hero, a global unicorn serving over 400,000 businesses, to further our mission of making employment easier for everyone. We are currently looking for a VP, Marketing to join our team on a full-time basis. This is a remote role, and we welcome applicants from anywhere in Canada who are ready to help us scale our presence and make our brand a household name.

Responsibilities

• Develop and execute a comprehensive marketing strategy aimed at achieving a fivefold increase in revenue by December 2028.
• Lead, mentor, and scale our regional marketing team while fostering a culture of high performance and cross-functional collaboration.
• Optimize our revenue engine by refining lead generation, enhancing conversion rates, and utilizing performance marketing to drive measurable growth.

Requirements

We are looking for a seasoned executive with nearly a decade of experience in fast-paced environments, ideally within the B2B SaaS or high-growth tech sectors. You should possess a deep understanding of the Canadian market and have a track record of successfully scaling brands. Your technical background must include:

• Proficiency in multi-channel marketing, including SEO, CRM, Google Ads, and LinkedIn Ads.
• Hands-on experience with enterprise tools such as Salesforce.
• Strong analytical capabilities, with the ability to interpret complex data to make informed, strategic decisions.
• A collaborative mindset with the commercial acumen to connect with business owners and SMEs through impactful campaigns.

What we offer

As part of our commitment to a remote-first culture, we provide the following benefits to support your success and well-being:

• The flexibility to work 100% remotely from anywhere in Canada.
• A dedicated budget to help you set up your ideal home office.
• Access to an Employee Share Option Program, allowing you to become an owner of Employment Hero.
• Participation in our annual global gatherings, with past trips to locations like Thailand and Bali.
• Recognition programs that celebrate your contributions and hard work.