VP, Marketing
Remote
Full Time
#Marketing
#Cybersecurity
#B2B SaaS
#GTM Strategy
#SEO Optimization
#Digital Advertising
#PPC
#Marketing Automation
#Account Based Marketing
#Public Relations
#Corporate Communications
#Brand Awareness
At Praetorian, our vision is to create a future without compromise and our mission is to prevent breaches before they occur. By emulating attackers, we uncover the materials risks that lead to compromise before hackers are aware they exist. From cryptocurrency exchanges to autonomous vehicles and from medical device platforms to space telescopes, we leverage offensive security to instill a prevention first strategy in our customers. Checkout our new hire survival guide for more information on Praetorian's mission, vision, values, and culture.
Position Overview:
We are looking for a dynamic and results-driven VP of Marketing to join our team. The ideal candidate will be responsible for developing and executing marketing strategies, tactics, and activities that drive brand awareness and lead generation for our cybersecurity solutions. As a VP of Marketing at Praetorian, you will play a crucial role in driving our mission forward through an effective GTM strategy that allows us to win the market. We are not looking for hands off executives, big company bureaucrats, or ivory tower thinking. Given the GTM importance of the position, we need someone who wants to roll up their sleeves and lead our marketing department from the front. The ideal candidate is likely a Director of Marketing with next level ambition who is also used to getting their hands dirty in execution.
Career Opportunity:
- Join an industry with massive socio, economic, and political importance in the 21st century
- Partner with prominent clients and help them solve hard security problems
- Work alongside some of the best and the brightest minds in the security industry
- Leave an indelible mark on a company where individual performance has a real impact
- Be recognized, internally and publicly, for your contributions in a high-profile position
- Align your career trajectory with a high-growth company that is on the move
- Be part of the leadership team designing and building out our first product
Core Responsibilities:
- Develop, articulate, and implement a holistic marketing strategy that encompasses brand awareness, corporate communications, and demand generation
- Foster brand awareness through powerful messages to our target market through the company website, events, email, blogs, videos, webinars, presentations, and creative collateral
- Develop a demand generation engine through organic and inorganic activities such as thought leadership, SEO optimization, digital advertising, PPC, and event sponsorship
- Budget, forecast, and report on performance targets related to objectives and key results set by marketing in collaboration with the executive team
- Serve as a liaison to external PR agencies and as a senior spokesperson for press, analysts, and industry events
- Conduct market & competitor research and analysis to evaluate challenges and opportunities for future growth
Desired Qualifications:
- Prior cybersecurity industry experience. This is a hard requirement given the complexity of our industry
- Demonstrated marketing and leadership experience with a track record of success
- Demonstrated success executing B2B SaaS GTM strategies and outcomes
- Demonstrated success creating scalable, ROI-driven marketing programs across multiple channels
- Deep experience with modern marketing automation systems
- Deep experience in account based marketing strategies
+1 Qualifications:
- Familiarity with Hubspot, Salesforce, SEM Rush, WordPress, Zoominfo, and other common marketing tools
- Familiarity with social media strategies across LinkedIn, Adwords, Twitter, Reddit, and YouTube
- Bachelor’s degree in Marketing, Advertising & Public Relations, Communications, or equivalent years of experience
Desired Behaviors:
- Comfort dealing with ambiguity in an environment where we build the plane as we fly it
- Ability to helicopter up and down from high level strategic planning to ground level tactical execution.
- Ability to prioritize and manage various marketing projects based on near-term and long-term business objectives
- Ability to self-direct work, orient to action, and truly own the position in a high-growth environment.
- Personable individual who enjoys working in a team-oriented environment with an ability to establish strong working relationships with the sales and product teams
- Excellent communicator who can convert value proposition and differentiation into effective product messaging and positioning
- Brand-centric focus with an obsessive need to increase the prestige and visibility of the company and its solutions
Accountable for:
- Quarterly sales qualified leads objective and key result
- Quarterly brand awareness objectives and key results
- Quarterly existing customer influence objectives and key results
- Quarterly marketing spend efficiency and LTV:CAC objectives and key results
- Quarterly team retention and career development objectives and key results
If this position is wildly successful, in one year you will have:
- Directly impacted our aggressive 200% product revenue target
- Increased the company’s overall brand visibility by 2x
- Created a reliable, scalable demand generation channel for the sales team
- Began transitioning us from a loved but niche player to an emerging leader in our market
Compensation & Benefits:
- Experience a highly competitive salary that recognizes and rewards your unique talents and contributions
- Benefit from an Employee Stock Option Plan that lets you share in the growth and success of our company
- Enjoy an annual budget dedicated to training, certifications, and conferences, empowering you to expand your skills and knowledge
- Receive access to top-tier medical plans, ensuring you and your family's health and well-being are always a top priority
- Secure your future with our 4% company 401K matching, available to you from day one, committed to your long-term financial well-being
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.We are committed to an inclusive and diverse Praetorian. We are an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, disability, veteran status, genetic information, marital status, or any other legally protected status.
Praetorian
6 views
