VP, Growth Marketing
210k - 250k USD
Hybrid
Full Time
#Marketing
#Ecommerce
#Data Analysis
#Leadership
#Team Management
#Product
#Brand Marketing
#Collaboration
#Strategy Development
THE STORY
In 2012, we set out to reinvent men’s underwear. Since then, we’ve used the same solutions-oriented approach to reimagine a full range of menswear staples—from featherlight button ups, to first-of-its-kind denim. Blending timeless styles with innovative details and materials, our clothes are uniquely designed to help guys move through their day with confidence (even if they’re just hangin’ in their sweats).
We are looking for passionate, proactive, and strategic problem-solvers to join our growing team. If that sounds like you…keep reading.
THE ROLE
The VP of Growth Marketing is a key member of the Mack Weldon leadership team responsible for developing and executing our growth strategy, encompassing both customer acquisition and retention marketing. You will help drive revenue and achieve targets by setting the overall strategy and mobilizing your team to deliver results.
In addition to functional expertise, this role requires a high degree of cross functional leadership to ensure success. You and your team will work closely with Digital Product, Brand Marketing and Creative teams to identify and execute opportunities to drive growth. Additionally, you will own setting key performance benchmarks (CAC, CPA, Retention, LTV), forecasting and reporting.
We are excited for your fresh perspective and deep expertise leading / scaling a growth marketing organization. You will report directly to the CMO.
WHAT YOU'LL DO
- Set departmental strategy and go-to-market plans.
- Own and manage budget, forecasting, and delivery of monthly goals including spend, CPA, ROAS, Retention and LTV in partnership with the Finance team.
- Drive optimization of current channels (Meta, Google, TikTok, Direct Mail, Affiliates, Email, SMS) and growth into new frontiers (TV/OTT, OOH, etc.) to acquire new customers and engage the existing base.
- Optimize lifecycle marketing programs to maximize customer engagement and LTV, injecting new tactics to owned channels like Email & SMS to reinvigorate the base.
- Oversee suite of growth tools to enhance performance (attribution solutions, AI tools, etc).
- Establish reporting benchmarks for measuring and sharing results on business-critical KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of weekly and monthly KPIs.
- Manage, develop and grow an internal team of four and oversee external agency and platform relationships across digital channels.
- Partner with cross-functional leaders (ecommerce, brand, creative, data) to develop ads, landing pages, emails, and reporting needed to maximize campaign performance.
- Attend conferences and key industry events to provide thought leadership, garner learnings, and best practices.
- Interface with Mack Weldon board as key leadership stakeholder for growth marketing.
WHAT WILL SET YOU UP FOR SUCCESS
- 10+ years of experience in eCommerce, with a deep focus on performance-based growth marketing.
- Experience working across the full DTC marketing funnel (customer acquisition, conversion and engagement) and across the marketing mix including online (search, display, paid social, content, streaming) and offline (OOH, direct mail, linear video).
- Combination of strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into best-in-class marketing strategies.
- Highly organized self-starter with a bias towards action.
- Top-notch analytical skills with a proven ability to work through data to find opportunities and actionable insights that are not readily apparent and clearly communicate them to a diverse set of stakeholders in a way they will understand.
- Strong track record of collaboration with cross functional teams.
- Experience growing, managing, leading, and developing best-in-class teams.
- Experience with retail and in growth-stage companies is highly preferred.
WHAT MAKES US SPECIAL
- We search for the smarter way. Everything we do, from products to experiences to processes, is built with research, ingenuity, and quality. We embrace efficiency in all of its forms – but especially in how we work together as a team, the less bureaucracy the better.
- We invite generously because more perspectives make us better. We think diversity of thoughts and experiences is a strength. We check our egos at the door, actively solicit other’s perspectives, and always assume the best intentions. We build relationships that last.
- We believe that real confidence comes from knowing, not showing. We operate with a steady conviction and are built for the long haul, not to chase the latest fads. That doesn’t mean we can’t be assertive, expressive or take risks. But we do so with an informed approach knowing we have the substance to back it up.
- We support the good ones and believe they can finish first. We believe that being good is the most sustainable strategy for success. We work with ethical and humane partners and always strive to do what is right, even if it is at a cost. We act with integrity, own our mistakes, and put in the effort to do our best.
THE PERKS
- Full insurance benefits
- Open vacation policy
- Hybrid office model (in office M/T/Th)
- Great location in the heart of Nomad district
- Office snacks and drinks
- Thursday happy hours
- Free Mack Weldon gear
- Salary range of $210,000 - $250,000 *This range represents the low and high end of the anticipated base salary range for this NYC - based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other MW employees.
