VP, Global Product Marketing at Smartly Job Board

Smartly Job Board logo
Smartly Job Board

VP, Global Product Marketing

230k - 270k USD

Hybrid

Full Time

#Marketing

#Advertising

#Technology

#Product Marketing

#Go To Market Strategy

#Team Leadership

#Market Analysis

#Competitive Analysis

#Pricing Strategy

#Product Management

#B2B SaaS

#Project Management

#Leadership

Smartly Job Board is looking for a VP, Global Product Marketing

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At Smartly, we are dedicated to transforming the way brands connect with their audiences through our modern advertising cloud. Our platform uniquely combines creative automation, data-driven insights, and media optimization to unlock superior performance across all social and open web channels. We currently support over 700 brands worldwide, managing $5 billion in ad spend across major platforms like TikTok, Meta, Pinterest, and Google. We are looking for a visionary VP of Global Product Marketing to join our team and help us continue to innovate at the intersection of creativity and technology.

Key outcomes

  • Act as the primary voice of the customer by monitoring the competitive landscape and advertiser needs to influence our product roadmap and commercial strategy.
  • Own the go-to-market strategy for our Creative, Media, and Intelligence suites to drive business growth.
  • Lead and mentor a global team of product marketers and enablement specialists to craft compelling messaging, product positioning, and taxonomy.
  • Partner with sales, commercial leadership, and brand marketing teams to produce high-impact collateral and customer success stories.
  • Guide our engineering and product management teams in identifying customer pain points and developing effective solutions.
  • Oversee the Smartly Academy to ensure the successful rollout of new features through our training programs.
  • Cultivate strong relationships with product marketing partners at leading social media platforms to enhance our customer experience.
  • Conduct ongoing market, pricing, and competitive analysis to provide actionable recommendations for the business.

Requirements

  • At least 12 years of experience in marketing and business strategy, with a minimum of 10 years specifically in product marketing roles.
  • Proven track record in a fast-paced B2B SaaS environment, with preference given to those with backgrounds in AdTech or media agencies.
  • Demonstrated ability to work cross-functionally with product, engineering, design, and growth marketing teams to scale solutions.
  • Experience advising senior leadership on product priorities and positioning.
  • Strong expertise in developing pricing and messaging for complex product packages across various markets and verticals.
  • Excellent written and verbal communication skills, with the ability to present confidently to executive stakeholders.
  • A history of successfully leading and inspiring diverse, distributed teams to achieve measurable outcomes.
  • Strong project management skills, allowing you to balance shifting priorities in a dynamic environment.
  • Fluency in English.

Compensation

The annual base salary for this position is between $230,000 and $270,000 USD, depending on your background and expertise. In addition to the base salary, we offer a comprehensive benefits package that includes:

  • Equity compensation and stock options.
  • Profit sharing opportunities.
  • Medical, dental, vision, life, and disability insurance.
  • Retirement savings through a 401k plan.
  • Paid time off and generous maternity or paternity leave.
  • Flexible working hours and a hybrid work model.
  • Support for professional development and tuition reimbursement.

How to apply

If you are passionate about shaping the future of advertising technology and leading a high-performing global team, we invite you to submit your application. We look forward to reviewing your experience and discussing how you can contribute to our continued growth.

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Smartly Job Board

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