Vice President of Marketing at Coconut Software

At Coconut Software, we are on a mission to ensure customers connect with the right experts at the perfect time. As a rapidly growing company that has raised nearly 40 million dollars, we provide appointment scheduling and video banking solutions to major financial institutions like RBC and Vancity. We are looking for a visionary leader to help us scale our reach across North America and continue our track record of doubling revenue year after year.

Role at a glance

We are seeking an experienced Vice President of Marketing to join our executive team. This is a full-time, remote position available to candidates located anywhere. You will report directly to the CRO and take ownership of our marketing strategy, playing a critical role in our next phase of growth.

Your impact

• Drive Pipeline Growth: Develop and execute high-impact marketing strategies that build a robust sales pipeline and minimize lost opportunities.
• Lead Strategic Marketing: Implement account-based marketing programs and oversee the creation of value-driven content that addresses the specific pain points of our financial institution clients.
• Analyze and Optimize: Utilize SaaS marketing metrics and KPIs to measure performance, inform decision-making, and ensure our buyer journey mapping is perfectly aligned with customer needs.

What you'll need

• Over 10 years of senior marketing leadership experience, ideally within the SaaS sector.
• A bachelor’s degree in marketing or business, with an MBA or advanced degree considered a strong asset.
• Proven success in account-based marketing, content strategy, and managing external communications.
• Deep analytical skills and a data-driven mindset to identify trends and improve campaign execution.
• Experience working with financial institutions, such as banks or credit unions, is highly preferred.
• Fluency in English and the ability to inspire and lead high-performing teams.

Perks and compensation

We believe in rewarding our team for their expertise and contribution to our success. Our benefits package includes:

• Cabana Days: A flexible four-day workweek to support rest and rejuvenation.
• Comprehensive Health: Medical, dental, and vision insurance starting from day one.
• Financial Wellness: Equity compensation, GRSP matching, and an internet subsidy.
• Mental Health Support: Access to a virtual mental health and EAP platform, plus an annual wellness budget of $1,000.
• Professional Growth: Dedicated support for your career development and regular executive coaching.
• Paid Time Off: Generous leave policies to keep you healthy and balanced.