Vice President of Integrated Marketing
On-site
Full Time
#Marketing
#Brand Management
#Team Leadership
#Digital Marketing
#Budget Management
At Insomnia Cookies, we have evolved from a humble college dorm room startup into a late-night indulgence icon. With over 300 locations worldwide and a unique, experiential flagship store in Philadelphia, we are dedicated to delivering warm, delicious treats whenever cravings strike. We are constantly pushing the boundaries of the indulgence category, and we are looking for a visionary leader to join our team and help us continue to redefine the cookie industry.
About the Role
We are looking for an experienced Vice President of Integrated Marketing to join us on a full-time basis. In this executive role, you will be responsible for crafting and executing comprehensive marketing strategies that unify our retail, digital, partnership, and experiential efforts. You will report directly to our Chief Marketing Officer and play a pivotal role in maintaining our status as a disruptive brand, ensuring that every customer experience is as memorable as our cookies.
Key Responsibilities
- Develop and execute a cohesive, integrated marketing strategy that aligns with our business objectives and strengthens our position as the premier late-night indulgence brand.
- Serve as a steward for our brand identity, ensuring that our messaging and visual presence resonate deeply with our customers across all touchpoints.
- Manage our marketing budget and external agency relationships while utilizing data-driven insights to optimize performance and maximize return on investment.
Requirements
To be successful in this role, you should bring a wealth of experience and a passion for strategic growth.
- A Bachelor’s degree in Marketing, Business Administration, or a related field, with an MBA preferred.
- At least 15 years of experience in marketing leadership, specifically within integrated marketing environments.
- A proven history of leading successful cross-channel strategies and managing significant budgets.
- Strong analytical capabilities and the ability to use data to inform high-level decision-making.
- Exceptional communication and leadership skills, with the ability to inspire teams and collaborate effectively across departments.
- Deep expertise in modern digital marketing platforms and technologies.
Location
This position is based at our headquarters in Philadelphia, United States, and requires an on-site presence four days per week.
Compensation and Benefits
We believe in supporting our team members both professionally and personally. Our benefits package includes:
- A 4-day workweek, meaning you get every Friday off.
- Relocation assistance for those moving to the Greater Philadelphia area.
- Comprehensive medical, dental, and vision insurance plans, as well as pet insurance.
- A 401k plan with a company contribution match.
- Three weeks of paid vacation time, plus two additional paid personal wellness days.
- Eligibility for our Long-Term Incentive Program and an annual bonus package.
- A fun, relaxed office culture complete with free cookies and branded swag.
