User Acquisition Manager / Performance Growth Marketer
Remote
Full Time
#Marketing
#Growth
#SEO
#SEM
#ASO
#Social Media
#PR
#Analytics
#Paid Acquisition
#Retention
The League is looking highly analytical marketing leader with a track record of customer acquisition to join our team to help us grow and retain our community of members. The senior acquisition manager will report to our CMO and be based in US timezones. S/he will be responsible for designing our acquisition strategy for paid social, search, and other channels.
S/he will work closely with our analytics and product teams to execute our marketing strategy, both paid and owned, by identifying the right channels to acquire the best League users. As the owner of all acquisition channels, you’ll have the unique opportunity to influence and shape our marketing team, acquisition funnel, and performance marketing channels. S/he will also work closely with our CMO to ensure all of our marketing efforts are closely aligned.
Responsibilities:
Lead and grow the marketing team by leading all acquisition efforts including SEO, ASO, SEM, earned media, social media and PR
Oversee the full acquisition funnel, look for opportunities to optimize conversion and efficiency
Primary owner of churn and retention rate for The League
Define and ensure consistent brand voice across all marketing efforts
Develop a clear, consistent process for measuring digital campaign effectiveness & ROI
Manage the monthly marketing budget across all paid channels to achieve growth targets at the target CAC, report weekly on performance metrics and spending
Create local and hyper local strategies to target and acquire customers in tight radius around our operating regions through digital as well as non-digital partnerships
Dive deep into the data on customer personas and cohorts to identify the League’s ideal customer, direct the acquisition funnel to find more of them, and design retention programs to increase their lifetime value
Identify and experiment with new channels of acquisition with a results-driven mindset to broaden our reach and hit growth targets
Responsible for the day-to-day management and evaluation of all external agency relationships and partnerships the League develops to support its marketing efforts
