Trade Marketing Specialist
On-site
Full Time
#Growth
#Marketing
#Channel Management
#Stakeholder Management
#Retail
#Community
#Budget Management
#Competitor Analysis
Mama Money is a growth-stage fintech startup on a mission to help migrant workers in South Africa send money home. Since 2015, we have focused on providing reliable remittances at a socially fair price. We are a team of 130 people from 19 different countries, all working together from our headquarters in beautiful Cape Town. Our culture is defined by our well-being, our commitment to our communities, and a belief that we should just be lekker while we work. We value talent and trust our people to do what is best for our customers without getting bogged down in unnecessary policies.
Role at a glance
We are looking for a Senior Trade Marketing Specialist to join our team on a full-time basis. This is an on-site role based in South Africa. You will play a pivotal part in driving our in-channel and in-store execution to boost sales growth and brand visibility.
Your impact
- Lead and execute trade marketing initiatives by ensuring our brand is visible at small merchants, agent locations, and community partners.
- Build and maintain strong partnerships with regional and area managers to identify new opportunities for brand placement and manage rental agreements for signage, murals, and billboards.
- Manage the trade marketing budget with a focus on efficiency and clear reporting, while collaborating with our design team to create materials that resonate with our customers.
What you'll need
- At least 5 years of experience in trade marketing, retail marketing, or channel management, ideally within the fintech, telecoms, or FMCG sectors.
- Proven ability to work across informal trade channels and manage relationships with agents or distributors.
- Strong stakeholder management skills and the ability to communicate effectively with internal teams and external partners.
- A hands-on, entrepreneurial mindset and the willingness to travel across South Africa, especially during the first 6 to 12 months of the role.
- Fluency in English.
- A deep understanding of POSM, merchandising, and community activations.
Perks and compensation
Joining Mama Money means becoming part of a passionate, down-to-earth community that values grit, innovation, and integrity. We offer a supportive environment where you are encouraged to take ownership of your work, challenge the status quo, and make a genuine impact on the lives of our customers.
Mamamoney
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