SR Product Marketing Manager at Firstup

At Firstup, we are dedicated to improving the employee experience for the global workforce. As the creators of the first intelligent communication platform, we serve 40 of the Fortune 100 companies and connect over 17 million employees every day, and we are looking for a strategic Senior Product Marketing Manager to help us continue this mission.

Responsibilities

• Design and implement comprehensive product marketing strategies that support our core business objectives.
• Partner with the product management team to translate technical features into compelling, customer-focused messaging.
• Produce high-impact marketing assets, such as whitepapers, case studies, sales collateral, and presentations.
• Develop detailed customer personas to refine our targeting and engagement throughout the customer lifecycle.
• Perform market research and competitive analysis to identify trends and opportunities that inform our strategic direction.
• Work alongside the demand generation team to execute successful product launches and promotional campaigns.
• Equip our sales and enablement teams with the training and tools needed to effectively communicate the value of our platform.
• Stay informed on industry shifts and competitor activities to continuously optimize our marketing initiatives.

Must-haves

• At least 5 years of professional experience in product marketing, specifically within a B2B SaaS environment serving enterprise clients.
• A bachelor’s degree in marketing, sales, or a related field, or equivalent professional experience.
• Strong communication skills, with the ability to present complex ideas to executive-level audiences.
• A highly collaborative mindset and the ability to work effectively across different departments.
• Experience working with HR personas or customer journey management solutions.
• The ability to thrive in a fast-paced environment while turning abstract concepts into tangible results.
• A data-driven approach to decision-making, combined with the flexibility to iterate as new information becomes available.
• A self-starting attitude and the willingness to travel up to 10% of the time.
• Fluency in English.

Benefits

The base salary for this position ranges from $80,000 to $150,000, depending on your experience, location, and qualifications. We also provide the following perks:

• Remote work flexibility with a dedicated home office stipend.
• 401(k) program to support your long-term financial goals.
• Stock options, reflecting our belief that every employee is an owner.
• Comprehensive medical, dental, and vision insurance plans.
• Mental health benefits, including access to therapy and coaching.
• Unlimited PTO and paid parental leave.
• Education and learning stipends for professional development.