SR Product Marketing Manager at Firstup

At Firstup, we are dedicated to improving the employee experience at every stage of the professional journey. As the premier intelligent communication platform, we serve 40 of the Fortune 100 companies and connect more than 17 million employees on a daily basis. We believe that work should be meaningful, and we are looking for a strategic, dynamic Senior Product Marketing Manager to help us continue our mission. If you are passionate about crafting compelling narratives and driving growth in a fast-paced, inclusive environment, we invite you to join our team.

Key outcomes

• Develop and execute comprehensive product marketing strategies that align with our core business objectives.
• Translate complex technical features and benefits into clear, customer-facing messaging.
• Produce persuasive marketing assets, including whitepapers, case studies, sales collateral, and presentations.
• Define and refine customer personas to ensure our messaging resonates across the entire customer lifecycle.
• Perform competitive analysis and market research to identify trends, opportunities, and potential threats.
• Partner with our demand generation team to lead effective go-to-market plans for product launches and promotions.
• Equip our sales and enablement teams with the training and tools necessary to communicate our value proposition effectively.
• Stay current on industry developments and report on key findings from competitor events and market announcements.

Requirements

• A Bachelor’s degree in marketing, sales, or a related field, or equivalent professional experience.
• At least 5 years of experience in product marketing within a B2B SaaS organization, ideally targeting enterprise customers.
• A highly collaborative mindset and the ability to work effectively across functional teams.
• Exceptional written and verbal communication skills, with the ability to present confidently to executive audiences.
• The ability to thrive in a fast-paced environment while turning abstract concepts into tangible, high-quality outputs.
• A data-driven approach to decision-making, combined with the flexibility to iterate as new information becomes available.
• A self-starting attitude, with a willingness to become a deep subject matter expert on our entire product offering.
• Proficiency in English.
• Availability for up to 10% travel.

Preferred qualifications

• Prior experience working with solutions that target HR buyers.
• Experience managing customer journey solutions.

Compensation

The base salary for this position ranges from $80,000 to $150,000, depending on factors such as experience, education, and location. In addition to salary, we provide a comprehensive benefits package that includes:

• Remote work flexibility.
• 401(k) program.
• Stock options to ensure every team member feels like an owner.
• Medical, dental, and vision insurance plans.
• Mental health support including therapy and coaching.
• Unlimited PTO and paid parental leave.
• An education and learning stipend.
• A work from home stipend.

How to apply

If you are ready to make a significant impact on the future of work and want to join a team that values your voice, we encourage you to apply. Please submit your application to be considered for this role, and we look forward to learning more about your experience and how you can contribute to our continued growth.