Sr. Field Marketing Manager - East
150k - 200k USD
Remote
Full Time
#Marketing
#Field Marketing
#Digital
#Event Strategy
#ABM
#Lead Generation
#Demand Generation
#Marketo
#Salesforce
#Project Management
Neo4j is the leader in Graph Database & Analytics, helping organizations uncover hidden relationships and patterns across billions of data connections deeply, easily and quickly. Customers use Neo4j to gain a deeper understanding and reveal new ways of solving their most pressing problems. Over 75% of Fortune 100 companies use Neo4j, along with a vibrant community of 250,000+ developers, data scientists, and architects across the globe.
At Neo4j, we’re proud to be building the technology that powers breakthrough solutions for our customers, helping them cure diseases, fight fraud, crush pandemics, and accomplish their most ambitious missions—even if it’s getting humans to Mars. Learn more at neo4j.com and follow us @Neo4j.
At Neo4j, we have always strived to help the world make sense of data.
As business, society and knowledge become increasingly connected, our technology promotes innovation by helping organizations to find and understand data relationships. We created, drive and lead the graph database category, and we’re disrupting how organizations leverage their data to innovate and stay competitive.
JOB DESCRIPTION
What You'll Do
Driving revenue for our East region in the Americas is key to meeting our aggressive revenue goals. We are looking for a strategic Senior Field Marketing Manager (FMM) that can develop highly impactful marketing strategies and demand generation programs which translate into meeting regional pipeline and revenue goals.
The Senior FMM is part of our Americas Field Marketing team, reporting to the Director of East and Federal Marketing. The Senior FMM will forge strong relationships with the Neo4j East sales team and partner with them to create and implement effective demand generation programs. They will also act as a liaison between the East sales team and corporate, digital, and product marketing to build alignment in order to help drive business goals and revenue targets. The Senior FMM will be responsible for building and executing against a fiscal year marketing plan to support lead & pipeline generation employing field marketing best practices and the development of innovative programs and ideas that will help differentiate us within East’s customer and prospect accounts.
Responsibilities:
- Responsible for developing the East overall field marketing strategy, including digital, partner, ABM, and event strategy to drive leads, opportunities, and deals.
- Accountable for the execution and optimization of the marketing mix to deliver key performance indicators and targets including MQLs and SAOs.
- Engage and work collaboratively across all marketing functions to plan and implement lead generation programs including but not limited to digital programs, content, virtual trainings, corporate events, and webinars.
- Define and execute East-specific events and demand generation programs including but not limited to Neo4j owned events, roadshows, trainings and 3rd party conferences, including content, segmentation of target audience, registration, promotion, lead management & follow up, and outcomes tracking.
- Develop and expand engagement within the region with channel partners by driving joint marketing efforts that support demand generation.
- Engage local sales team to ensure alignment on marketing initiatives.
- Continuously analyze and report program effectiveness to optimize execution, efficiency, and results.
- Partner closely with Sales Development to get feedback on programs as well as support and ensure timely and effective program and lead follow-up.
- Execute marketing campaigns from HQ within the region. This may include national or local demand generation programs and events, product launches, digital and content offerings.
- Understand and communicate marketing strategy, value proposition, positioning and messaging across all products pillars to the East field sales personnel so that they are aware, knowledgeable, and “enabled” with the latest and most powerful content for effective use in sales cycles
- Support customer marketing initiatives. Help secure customer participation in local and national marketing activities including press releases, case study write-ups, presentations at events, participation in industry awards, etc.
Who You'll Work With
You’ll be a key member of the Americas Field Marketing team. The team is responsible for driving the highest quality lead generation programs that take customers and prospects through their buyers’ journey using all activities in the marketing mix including digital, partner and event programs.
As a senior field marketer, you will drive opportunities and pipeline growth by developing and executing on a quarterly marketing plan based on approved budgets. You’ll recommend digital programs, specific regional activities and local events, and determine what demand generation content needs will drive business results for the region. This position requires significant cross-functional collaboration. You will be required to:
- Partner with the product marketing team, creative / writing / social team, partner marketing, SDRs, and local Neo4j sales executives to support our business goals and outcomes.
- Work with global field marketing, corporate marketing, marketing operations, and sales to ensure that plans and activities are measured and communicated to leadership in a consistent manner.
- Work with sales leadership and account executives to solidify the priorities in the region and create and execute on lead generation programs that support those priorities.
Who You Are:
- Bachelor's degree, MBA preferred.
- Ideally based in or around Boston, NYC, Washington, D.C. metro areas.
- At least 7+ years of experience in Field Marketing developing and executing on digital programs and events. Familiarity with ABM is a plus.
- 5+ years experience building pipeline generation marketing programs.
- Strong demand generation, analytical capability, problem-solving skills, event program development and post-event follow up experience.
- Superior ability to communicate with and influence across all levels of the organization.
- Ability to partner internally within Neo4j and with external partners and vendors to achieve objectives. Also be able to work regionally and execute autonomously.
- Goal oriented, self-starter, able to work independently, but also a team player.
- Proactive learner and creative problem solver who enjoys being in a fast-paced environment.
- Strong project and task-management skills with the ability to organize and run projects from end to end.
- Ability to analyze a situation, define key objectives, and recommend action plans.
- Ability to work at both strategic and tactical levels.
- Organization of budget and investments that maximize ROI.
- Marketo and Salesforce skills are required.
The annual base salary range for this position based in the United States is listed below. This salary range is an estimate, and the actual salary may vary based on Neo4j’s compensation practices, job related skills, depth of experience, relevant certifications and trainings, in addition to geographic location. Based on the factors above, Neo4j utilizes the full width of the range.
In addition to the range below, US employees are eligible for a stock option grant and certain roles are eligible for an annual bonus. Employees in this position are also eligible to participate in the Company’s standard benefit programs, which currently include the following: medical, dental, and vision benefits, 401(k), paid time off, and certain leaves of absence.
Neo4j is, without question, the most popular graph database in the world. We have customers in every industry across the globe, and our products are a proven product/market fit. Joining our team is an opportunity to shape the future of data and analytics. Below are just a few exciting facts about Neo4j.
- Neo4j is one of the fastest scaling technology companies in this industry. Well over $100M ARR and still rapidly growing.
- Raised biggest round of funding in all of database history ($325M Series F).
- Backed by world class investors like Google Ventures (GV), Neo4j has raised over $582M in funding and is currently valued at $2Bn. This puts them among the most well-funded database companies in history.
- 75% of Fortune 100 use Neo4j with more than 800 enterprise customers including Comcast, eBay, Adobe, Lyft, UBS, IBM, Volvo Cars and many more.
- Emil Eifrem (CEO) has built an amazing culture that prides itself on relationships, inclusiveness, innovation and customer success.
- Countless awards in the industry. Massive Enterprises and individual developers/ data scientists love Neo4j. Strong sense of community and ecosystem is built around the platform.
- A recent Forrester Total Economic Impact Study pegged Neo4j as delivering 417% ROI to customers.
Research shows that members of underrepresented communities are less likely to apply for jobs when they don’t meet all of the qualifications. If this is part of the reason you hesitate to apply, we’d encourage you to reconsider and give us the opportunity to review your application. At Neo4j, we are committed to building awareness and helping to improve these issues.
One of our central objectives is to provide an inclusive, diverse, and equitable workplace for everyone to develop their potential and have a positive, career-defining experience. We look forward to receiving your application.
Neo4j is a Silicon Valley company with a Swedish soul. We foster collaboration and each of us is empowered to contribute and put our innovative stamp on projects. We hire candidates who reflect the following Neo4j core values:
(we)-[:VALUE]->(relationships)
(we)-[:FOCUS_ON]->(userSuccess)
(we)-[:THRIVE_IN]->(:Culture {type: [‘Open’, ‘Inclusive’]})
(we)-[:ASSUME]->(:Intent {direction:’Positive’})
(we)-[:WELCOME]->(:Discussions {nature: ‘IntellectuallyHonest’})
(we)-[:DELIVER_ON]->(ourCommitments)
Neo4j is committed to protecting and respecting your privacy. Please read the privacy notice regarding Neo4j's recruitment process to understand how we will handle the personal data that you provide.
More information at www.neo4j.com.
