Sr Director, Growth Marketing at Caribou

At Caribou, we believe that financial freedom is about more than just numbers. It is about giving people the breathing room to focus on what truly matters in their lives. While auto loan refinancing is a powerful tool to help families reduce monthly expenses and gain financial predictability, less than two percent of Americans currently take advantage of it. We are changing that by building technology that connects customers with community banks and credit unions, streamlining the entire process. On average, our drivers save 115 USD every month, and we are backed by a stellar group of investors including Goldman Sachs and QED Investors. We operate with three core values: Give a damn, Velocity, and Make the assist. We are looking for someone who shares this drive to join our mission.

The opportunity

We are seeking a Sr Director, Growth Marketing to lead our efforts in scaling our reach and impact. In this executive role, you will be the architect of our growth strategy, overseeing everything from paid search and direct mail to lifecycle marketing and content development. You will sit at the intersection of product, sales, and partnerships, ensuring that our marketing engine is finely tuned to hit our acquisition and conversion targets. This is a high-impact position for a leader who thrives in a fast-paced fintech environment and wants to help us make a tangible difference in our customers' financial health.

A day in the life

• You will design and execute comprehensive growth strategies across multiple channels, including SEO, affiliate, email, and paid media, while constantly testing new avenues to optimize our customer acquisition costs.
• You will lead and mentor an in-house team of 5-7 professionals and contractors, fostering a culture of high performance and continuous improvement through creative testing and data-driven insights.
• You will collaborate closely with our product and sales teams to refine our customer segmentation and lifecycle marketing, ensuring that every touchpoint is personalized and effective at driving conversions.

Who you are

You are a seasoned leader with over 10 years of hands-on experience in performance marketing and lead generation, with at least 5 of those years spent in leadership roles, ideally within the fintech or financial services space. You possess a deep understanding of the modern marketing landscape, from marketing automation platforms to complex attribution modeling. You are a strategic thinker who is equally comfortable diving into the details of a campaign as you are managing high-level stakeholder relationships. You hold a bachelor's degree or higher, and you are a clear, effective communicator who thrives in a hybrid work environment.

Why you'll love it here

We are committed to taking care of our team members. This role offers a competitive salary range of 168,000 USD to 210,000 USD, along with equity options and eligibility for annual performance-based incentives. Beyond the numbers, we provide a robust suite of benefits designed to support your well-being and professional growth:

• Comprehensive health, dental, vision, and mental health insurance plans.
• A 401k savings program to help you plan for your future.
• Generous paid time off, including flexible time off and 100% paid parental leave.
• Disability and life insurance coverage.
• An annual stipend of up to 1,000 USD for professional development.
• The flexibility of a hybrid work model, with the option to work remotely from states where we operate.