Sr Director, Growth Marketing at Caribou

At Caribou, we are on a mission to provide financial freedom by helping people take control of their auto loans. Despite the rising costs of vehicles, very few Americans refinance, leaving massive potential for us to help drivers save an average of $115 every month. By pairing customers with community banks and credit unions through our advanced technology, we make the process fast and predictable. We are backed by industry-leading investors like Goldman Sachs and QED Investors, and we are looking for a visionary leader to help us scale our impact.

Role at a glance

We are seeking a Senior Director of Growth Marketing to join our team in a full-time, executive-level capacity. This is a hybrid role that offers flexibility, allowing you to work from anywhere in the states where we operate, with a preference for candidates near Chicago, Denver, or San Francisco. You will be expected to attend occasional in-person meetings at one of our office locations.

Your impact

• Design and execute comprehensive marketing strategies across channels like paid search, direct mail, email, and SEO to drive significant growth.
• Leverage consumer insights and advanced analytics to build lifecycle marketing programs that boost conversion rates across the entire funnel.
• Lead and mentor an in-house team of 5-7 professionals and external agency partners while collaborating closely with our Product and Sales departments.

What you'll need

We are looking for a strategic thinker who embodies our core values of giving a damn, maintaining velocity, and making the assist. You should be a collaborative leader who is comfortable navigating the fast-paced environment of a fintech startup.

• At least 10 years of hands-on experience in performance marketing and lead generation, with at least 5 years in a leadership role.
• Deep expertise in performance channels, including Meta, programmatic ads, affiliate marketing, and native advertising.
• Proven success in utilizing customer segmentation, personalization, and marketing automation to drive acquisition.
• Strong proficiency with marketing analytics tools for attribution and campaign measurement.
• A bachelor's degree in business, finance, or a related field.
• Excellent communication skills and the ability to manage multiple complex initiatives simultaneously.

Perks and compensation

We offer a competitive salary range of $168,000 to $210,000, along with the following benefits:

• Annual performance-based incentives and equity options.
• Comprehensive health coverage, including dental, vision, and mental health plans.
• 401k savings program and life insurance.
• Flexible time off and paid parental leave.
• An annual stipend of up to $1,000 for professional development.
• Hybrid work environment with wellness support and optional benefits like pet insurance and FSAs.