Sr. Demand Generation Manager at Censia

We are Censia, and our mission is to create a more just and efficient global economy by removing unconscious bias from talent decisions. Our Talent Intelligence platform delivers continuous, actionable insights that help leading enterprises recruit, develop, and retain diverse, high-performing teams.

Responsibilities

• Plan, launch, and optimize integrated demand-generation campaigns across email, SEM, webinars, ABM, display, social, and paid channels to build qualified pipeline.
• Track campaign performance with detailed KPI reporting, identify optimization opportunities, and implement continuous improvements.
• Design and run lead-nurturing programs that raise conversion rates and accelerate sales cycles.
• Test new channels and program formats while evaluating, negotiating with, and managing external media and vendor partners within budget.
• Collaborate with sales and customer-success teams through regular feedback sessions to align programs with pipeline goals and share results.
• Contribute to content ideation that supports lead acquisition and sales acceleration, and provide flexible support across other marketing initiatives as needed.

Must-haves

• 5+ years of B2B demand-generation, digital-marketing, and campaign-management experience in a fast-paced environment.
• Proven success delivering consistent, high-quality leads to sales through email marketing, pay-per-click, content marketing, lead nurturing, and social campaigns.
• Hands-on proficiency with Marketo, Salesforce, Google Analytics, Google Ads, and webinar platforms such as Zoom Webinars or GoToWebinar.
• Strong project-management skills and the ability to plan, execute, and report on segment-targeted campaign strategies.
• Excellent written and verbal communication, including persuasive copy and calls-to-action.
• Data-driven mindset with the ability to translate insights into actionable program improvements.
• Self-starter comfortable identifying roadblocks, asking for help, and supporting teammates across functions.
• English fluency and a passion for advancing workforce equity.

Nice-to-haves

• Bachelor’s degree.
• Experience with social-media marketing and creative tools such as Canva, Adobe Creative Suite, WordPress, or Elementor.
• Prior work securing and managing third-party vendor relationships.

Benefits

• Comprehensive medical, dental, and vision insurance.
• Life and disability insurance.
• 401k, flexible spending, and health savings accounts.
• Paid time off and sick leave.
• One additional paid day off each month (the fourth Friday) plus standard holidays.
• Remote work with a four-day workweek.
• Access to the Mechanism Wellness program supporting mind and body health.