Social Media Strategist at Botanic Tonics

At Botanic Tonics, we are dedicated to helping people find balance in a busy world. We create functional botanical supplements, such as our feel free tonics and capsules, which use noble kava root and other natural ingredients to help you reset and stay present. Since our founding in 2020, we have grown rapidly to serve over 6 million servings every month, with our products now available in more than 27,000 retail locations. Everything we make is produced in our own FDA-registered and cGMP-certified facility in Oklahoma, where we prioritize safety and quality above all else.

What is this role?

We are looking for a Senior Social Media Strategist to join our team on a full-time, remote basis. This is a high-level position for someone who wants to move beyond simple channel management and architect a unified social ecosystem. You will be responsible for driving brand relevance and business growth across major platforms like Instagram, TikTok, Reddit, and YouTube. We need a strategic thinker who can translate our brand vision into native content systems and community-led growth strategies.

What will you do?

• Develop and execute comprehensive platform strategies that integrate organic and paid social efforts to support both our direct-to-consumer revenue and retail growth.
• Build a structured social listening and community intelligence framework to turn customer conversations and cultural trends into actionable business insights.
• Design and manage a scalable creator and ambassador ecosystem, handling everything from initial partnership identification to performance tracking and content rights management.

What makes you a great fit?

You should have 4 to 7 years of experience leading social media strategy for a high-growth consumer brand, ideally within the CPG space. We are looking for someone who is fluent in English and possesses a strong analytical mindset. You should be comfortable managing cross-functional partners and agencies in a fast-paced environment. It is important that you have a proven track record of integrating organic and paid social initiatives, and you should be proficient in creating, filming, and editing content for platforms like TikTok and Instagram. A bachelor’s degree in marketing, communications, or a related field is preferred.

What's in it for you?

As a full-time member of our team, you will have access to a comprehensive benefits package designed to support your well-being and future. These include:

• Medical insurance
• Dental insurance
• Vision insurance
• 401k plan
• Paid time off