Social Media Marketing Specialist
On-site
Full Time
#Marketing
#E Commerce
#Digital
#Influencer Marketing
#Social Media
#Content Creation
#Campaign Management
#Community Management
About Jumia:
Jumia is a leading pan-African e-commerce platform. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to customers, while helping businesses grow as they use Jumia's platform to better reach and serve customers.
Jumia is built around a marketplace and supported by a proprietary logistics business [Jumia Logistics] and a digital payment and fintech platform [Jumia Pay]. With over 3,000 employees, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating a sustainable impact in Africa.
In April 2019, Jumia was the first Tech company in Africa to be listed on the New York Stock Exchange.
What you will be doing:
- Identify, recruit, and manage relationships with influencers, creators, and key opinion leaders across multiple social media platforms.
- Plan, coordinate, and execute influencer marketing campaigns in line with Jumia’s promotional calendar and brand objectives.
- Collaborate with influencers on content creation, ensuring deliverables are engaging, on-brand, and optimized for reach and engagement.
- Support the execution of Jumia’s social media strategy by managing content calendars, posting schedules, and platform activities.
- Track and analyze campaign performance (influencer and social media), providing insights and recommendations for optimization.
- Monitor social media trends, platform updates, and competitor activities to proactively propose fresh ideas and content opportunities.
- Work closely with the marketing and graphics teams to ensure cohesive campaigns across all digital channels.
- Assist in budget tracking and reporting for influencer and social media campaigns, ensuring effective spend and strong ROI.
- Contribute to community management by engaging with audiences on social platforms to strengthen brand presence.
What we are looking for:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 1–3 years of experience in influencer marketing, social media management, or digital campaign execution (experience in e-commerce is a plus).
We Offer:
- A unique experience in an entrepreneurial, yet structured environment
- A unique opportunity of having strong impact in building the African e-commerce sector
- The opportunity to become part of a highly professional and dynamic team
- An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders
