Social Media Marketing Manager at Washmen

At Washmen, we are redefining luxury garment care across the UAE. We have grown from a convenient on-demand laundry service into a family of premium brands, including The Finery for luxury leather and garment care, as well as ShoeCare. Our team serves a discerning clientele in Dubai and Abu Dhabi, and we are now looking to deepen our connection with the vibrant Russian-speaking community in the region. We believe in authentic engagement, and we want to find someone who understands the nuances of luxury service and the specific cultural landscape of Russian expats in Dubai.

What is this role?

We are searching for a Senior Social Media Marketing Manager to join our team on a full-time, on-site basis in the United Arab Emirates. This is a strategic, hands-on position where you will own our brand presence and customer acquisition efforts specifically for the Russian-speaking market. You will not just be translating content. Instead, you will be responsible for building a unique brand voice that resonates with our audience, ensuring that our luxury standards are maintained while feeling completely authentic to the community.

What will you do?

• Develop and execute a comprehensive social media strategy across platforms like Instagram, TikTok, and Telegram to create content that feels native and culturally relevant.
• Identify, vet, and manage partnerships with Russian-speaking influencers and content creators in Dubai to drive measurable growth and brand awareness.
• Act as the primary connector between our brands and the Russian expat community by fostering relationships, organizing events, and driving authentic engagement that leads to new customer acquisition.

What makes you a great fit?

To succeed in this role, you should be a native Russian speaker with fluent English and a deep understanding of the Russian expat experience in Dubai. We are looking for someone with 3 to 5 years of experience in social media, influencer marketing, or community management who can demonstrate a track record of driving real results rather than just awareness. You should be highly creative, organized, and capable of maintaining a luxury brand image while remaining approachable. A strong ability to build relationships with influencers and community leaders is essential, as is the resourcefulness to manage campaigns independently while collaborating with our creative team.

What's in it for you?

Joining Washmen means you will have the autonomy to own a market strategy from the ground up, with the full support of our Marketing and Creative Directors. You will have access to a dedicated budget for influencer partnerships and the resources of a talented creative team to help you execute your vision. We offer a competitive package that includes a salary commensurate with your experience, along with performance bonuses tied to your success in community growth and customer acquisition. This is a unique opportunity to build something meaningful within a fast-moving, no-nonsense team that values your expertise and cultural insight.